This role is pivotal in driving media strategy development, media planning best practices, consumer engagement strategies, and thought leadership for key categories in the FMCG sector.
We are seeking an experienced Business Director - Strategy to join our client's team on a contract basis.
The successful candidate will work hand-in-hand with the Strategy Partner, collaborating with a diverse team of specialists to craft impactful strategies that drive business growth across multiple markets.
Develop and implement segmented and targeted GTM propositions and launch marketing plans for successful new partner and product opportunities and launches.
Act as the marketing account manager for new partners and champion the brand from prospecting through to post launch period.
General
Reporting to the Head of Product Marketing this role will focus on developing compelling, data-led propositions for new business won, and constructing and implementing highly segmented Go-To-Market campaigns across all core channels to support commercial KPIs.