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We are working with a lovely Company who are looking for a CRM Marketing Manager. You will be directly reporting to the Marketing Director UK, Ireland & Nordics. As a CRM Manager, you will be responsible for delivering all necessary CRM campaigns required to grow and develop the Northern Europe cluster across B2C and B2B. You will work closely with colleagues in the marketing & sales team of the cluster, EAF teams in Paris and the other CRM marketing teams in Europe, to execute effective CRM marketing strategies. Mission 1: Customer Relationship Management (CRM) across B2C and B2B Mission 2: Measure the performance of the campaigns, optimising the plans to meet the business' needs Mission 3: Loyalty and Retention (database, loyalty management and recruitment) Mission 4: Report & analysis of the internal data markets (data base specificities, booking pattern, key destination, calendar analysis...) Mission 1 : Design effective CRM/PRM programs to maximize customer loyalty, retention, and lifetime value across B2C and B2B Be the guardian of all client communication across B2C and B2B making sure all the information is accurate and up to date across the whole customer lifecycle Plan and operate targeted communication campaigns Use customer data to personalize communications and offers Collaborate with the global technical team to resolve technical issues and improve functionality Identify data-driven improvement opportunities and implement corrective actions Be the lead and point-of-contact for in-person events that focus on increasing customer awareness and/or providing increased value for existing customers Utilise lead-scoring within the business to facilitate improved KPIs, focusing on better product offering based on demographic patterns and buying behaviours of existing and new customers Mission 2 : Implement robust measures to make sure we are optimising the performance of the channel using GA4. Maintain a test and learn approach Use analysis tools to monitor CRM and site performance, generating regular reports on trends, KPIs and results Keep an eye on the market to keep pushing innovation Mission 3 : Manage opportunities to grow the database via key CRM and lead generation projects and best practices to optimise the databases Lead NGM (new customers) projects pertaining to CRM to improve likelihood of repurchase Lead loyalty projects covering annualisation projects on status of loyal customers working alongside Europe CRM team Mission 4 : Analysis the internal data through tools to understand better the specificities of the data base with their interests using Google Analytics 4 Be able to recommend optimisation according to the internal data & external calendar Your profile : At least 4 years of experience in CRM/Marketing and advanced level on CRM tools. Basic HTML and coding knowledge required. Proficiency on Salesforce and Acoustic is a plus. Excellent written and verbal communication skills, with a strong command of grammar, punctuation, and style in English Experience within the travel or luxury industry. Knowledge of the travel industry b2c and b2b, market trends, and consumer behaviour is advantageous. Demonstrated relationships within the travel industry on both consumer and trade publications would be a plus Proficient in utilising marketing and analytics tools and ability to learn new platforms quickly Results-driven mindset with a focus on campaign management and performance Excellent understanding of product and brand communication requirements Written communication skills, analytical methods, creativeness, problem solving. Performance and results driven. Excellent attention to detail. Agile and proactive mind-set to drive innovation. Good interpersonal relationships. Proven ability to multi-task and work to deadlines. Ability to react quickly. Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders Package 25 days annual leave plus (increases by 1 day after each year of service up to a maximum of 5 days) plus all UK bank holidays. Birthday day off 3 weeks of holidays per year under (for GO plus one free staying guest with estimated yearly value of up to £20k) after 1 year of contract Flexible working policy with the possibility to work 2 days a week from home 1 week remotely every 3 months Private Healthcare insurance with dental and eye tests reimbursed (T&C apply) Pension scheme 40% of office commute costs reimbursed each month Annual Christmas party and other social events arranged by social committee as well as off-site team building The Package: Salary £45K Interested: If you would like to apply for the above vacancy, please click 'APPLY' or email your cv to
An amazing opportunity has become available for an exceptional Account Manager to join the industries leading EAP and OH provider, Health Assured. Health Assured supports over 80,000 organisations and 15 million lives across the UK & Ireland - dedicated to providing a high standard, wellbeing service and assistance programme to businesses and employees. If you have background in Account Management, Retentions or Contract Renewal, we would LOVE to hear from you! You will have a track record of achieving targets and KPI's, as well as an eagerness to succeed and a genuine passion for providing your clients with the highest level of care and customer service. As a relationship manager, you will be responsible for your own portfolio of around 100 clients. You will develop and nurture your accounts to ensure client understanding and provide support with promotion through effective communication, while identifying further revenue opportunities. Duties involve day to day management of your portfolio via virtual review meetings, presentations and attending occasional on-site client events. You will negotiate renewal terms, liaise with intermediary and direct clients, provide excellent service levels, maintaining accurate client CRM records and negotiate renewal pricing whilst working toward internal KPI measures. Day to Day Responsibilities Managing a portfolio of circa 100 key EAP and Occupational Health clients based across the UK and Ireland, but predominantly in central UK. Proactive client relationship management to ensure that targets are achieved for contract retention levels and renewal of premiums issued. Project management and delivery of new client implementation, to ensure the Health Assured offering is fully imbedded into key corporate clients. Supporting with tender and bid exercises to represent the relationship management function. Renewal negotiations via intermediary and direct clients, always demonstrating return on investment for clients. Delivery of consultancy services to clients regarding product options specialist service such as onsite training and Critical Incident Stress Management (CISM) Identify opportunities to up-sell and actively promote additional services with a target of £10,000 new business per quarter. Achieve 3 self-generated new business client wins per quarter. Ensure we understand client needs and market changes, providing feedback to senior management in order to develop our proposition and remain ahead of the market. Maintain the highest standard of customer service and support to the sales and bid team. Maintain personal statistical renewal reports on a daily basis, highlighting at risk clients and further opportunities. Providing weekly renewal and activity updates What you bring to the team? An organised individual with excellent attention to detail, accuracy, and consistency. A customer service focus and committed to providing exceptional service across all channels - written, phone and face-to-face. Possess excellent interpersonal skills and be able to build rapport and trust with others to forge meaningful business relationships. Commerciality and the ability to apply knowledge in a practical, commercial manner. Excellent communication skills both verbal and written, varying style depending on the audience. Energy, commitment, and drive with dedication to the role, willingness to show flexibility when required, enthusiasm for the role and company development. Have a can-do attitude, ability to multitask and be adaptable to change with the ability to work to specific targets and deadlines. Will have a proven track record of working to key performance indicators (KPIs). Strong IT skills Driving licence desirable but not essential Benefits 25 days' holiday, plus bank holidays Day off on your birthday Cash plan for you (and your children, if any) Holidays increase after 2- and 5-years' service Contractual sick pay Private medical insurance after 5 years' service Pension Plan and Life Insurance Pension plan contributions increase after 5- and 7-years' service Holiday season bonus after 3 years' service Profit share scheme Season ticket loan scheme Cycle to work scheme Access to Employee Assistance Programme Free breakfast every Monday and social sessions on the last Friday of the month with free food and drink - we call this Fab Friday! Company incentives, access to discount schemes If you would like to discuss the role further, please apply today and we'll be in touch! P46695LFR INDMANJ