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A Digital Marketing Manager is sought to effectively manage and execute online marketing strategies in the drinks industry. This is a broad role with plenty of variety that will be engaging and rewarding. Client Details The employer is a household brand in the Scottish drinks industry. With its head office based in Edinburgh, they have a national presence and a reputation for their premium products. Description Develop and implement digital marketing strategies. Track and analyse website traffic flow and provide regular internal reports. Oversee web content, social, ecommerce, and communications for the company. Manage online brand and product campaigns to raise brand awareness. Improve the usability, design, content and conversion of the company website. Lead the strategy, planning and budgetary control of all digital marketing. Evaluate customer research, market conditions and competitor data. Profile A successful Digital Marketing Manager should have: Degree in Marketing or a related field. Proven experience in digital marketing, ideally within drinks or hospitality. Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Strong understanding of current online marketing concepts, strategy and best practice. Experience in ecommerce, SEO, PPC, Email marketing, and social media. Job Offer Competitive salary with an estimated range of £40 - £45,000 per year. 5% bonus on top of the basic salary. Generous holiday leave. A culture that fosters learning and development. If you are a passionate Digital Marketing Manager looking for an exciting next step, don't hesitate to apply!