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About the Company An exciting opportunity exists with my client a £multi-million market leading player in the e-commerce B2C sector based in Warwickshire. About the Role: A versatile and experienced Marketing Manager is needed to lead the marketing initiatives of a company who are experts in their field of specialism. The role covers campaign planning, email marketing, social media management (both organic and paid), and brand development. The ideal candidate will have a strong background in crafting and implementing successful marketing strategies for e-commerce businesses, with a key focus on content creation and brand management. As a Marketing Manager, the candidate will excel at understanding consumer behaviour and leveraging this knowledge to fuel business growth through strategic and tactical campaigns across multiple channels. The role requires a meticulous co-ordinator, able to develop and execute marketing plans for various consumer segments simultaneously, working closely with numerous stakeholders. Creativity and innovative thinking are essential to ensure marketing campaigns captivate and engage the audience. Key responsibilities Develop and execute detailed marketing campaigns to boost traffic, engagement, leads, and sales on the e-commerce platform, in line with promotional plans. Plan and run targeted email marketing campaigns, including segmentation, automation, and performance analysis, to nurture leads and increase conversions. Manage the company's organic social media presence, creating engaging content, interacting with the audience, and expanding the follower base. Oversee paid social media advertising campaigns, including budget management, audience targeting, ad creation, A/B testing, and performance optimisation to meet ROAS and lead generation goals. Lead brand development initiatives, ensuring consistent messaging, visual identity, and brand voice across all marketing channels. Work closely with cross-functional teams such as e-commerce, product and merchandising, and sales to align marketing efforts with business objectives and product launches. Analyse campaign performance metrics and KPIs to identify trends and opportunities for optimisation, providing regular reports and recommendations to stakeholders. Stay updated on industry trends, best practices, and emerging technologies in e-commerce marketing, digital advertising, and content creation, incorporating relevant innovations into the strategy. Mentor and lead a Marketing Executive, fostering a collaborative, creative, and learning-focused environment. Report directly to the Head of Marketing and E-commerce. Essential Experience / Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. Over 5 years of experience in a marketing role with a focus on e-commerce, campaign planning, email marketing, organic social media, paid social media, and brand development. Strong ability to develop and execute multi-channel marketing campaigns across digital and traditional landscapes, with deep knowledge of ecommerce marketing strategies. Proficiency with marketing automation platforms (e.g., Bloomreach, Mailchimp), digital advertising platforms (e.g., Facebook Ads, Google Ads), and content creation tools (e.g., Canva, Photoshop, Illustrator). Excellent written and verbal communication skills, with a sharp eye for detail and creativity in content creation for digital channels. Demonstrated ability to analyse data, extract insights, and make data-driven decisions to refine marketing strategies and drive business results (knowledge of GA4, Excel/Google Sheets required). Strong project management skills, with the ability to prioritise tasks, meet deadlines, and work efficiently in a fast-paced environment. Leadership experience with a history of developing and guiding high-performing teams or individuals in a dynamic and collaborative setting. Remuneration Salary: £45k to £55k per annum, depending on experience. Hours: 37.5 per week, Monday to Friday. Annual Leave: 25 days, plus bank holidays. Hybrid working options (2/3 days a week onsite with the team).
Summary: The SEO Specialist will be responsible for developing and executing SEO strategies to increase our clients online visibility, drive traffic, and generate leads. The ideal candidate will be self-motivated, organised, be able to manage multiple client's and communicate effectively with multiple internal teams. Additionally, they will have a strong understanding of search engine algorithms, keyword research, and analytics. A track record of managing successful PPC campaigns across various platforms is a bonus. Key Responsibilities: SEO Strategy and Implementation: Develop and implement comprehensive SEO strategies to improve organic search rankings and drive organic traffic. Conduct keyword research to identify opportunities for growth and optimise website content. Perform technical SEO audits and make recommendations for improvements. Monitor and analyse SEO performance using tools like Google Analytics, Google Search Console, SEMrush and other SEO tools. Stay updated with the latest SEO trends, algorithm updates, and best practices. Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics Monitoring and reporting on search trends and SEO performance Implementing link-building strategies Making suggestions for SEO-friendly content creation Optimising webpages for mobile devices PPC Campaign Management: Create, manage, and optimise PPC campaigns across platforms such as Google Ads and Microsoft Ads. Conduct keyword research and develop ad copy to maximise ad performance and ROI. Monitor and adjust bid strategies, budgets, and targeting parameters to achieve campaign goals. The ideal candidate will have: Bachelor's degree in Digital Marketing or a related field. 1 years of experience in an SEO based role. Strong understanding of search engine algorithms, keyword research, and SEO best practices. Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Google My Business etc. Experience with PPC platforms such as Google Ads, Bing Ads etc. Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Strong written and verbal communication skills. Ability to manage multiple projects and meet deadlines. Google Ads and Analytics certifications are a plus. What We Offer: Competitive salary. Opportunity to work with a talented and passionate team. Professional development and growth opportunities. Hybrid work options. A dynamic and innovative work environment.
Job Opportunity: Marketing Manager Salary: £35,000 to £40,000 per annum Location: Coventry Contract: Full-time, permanent Our client, is seeking a proactive Marketing Manager Position Overview: As the Marketing Manager, you will be responsible for planning, executing, and managing all aspects of our client process. This includes strategy development, marketing communications, and analysis. Key Responsibilities: Strategic Planning and Implementation: Develop and implement comprehensive marketing strategies Design integrated, multi-channel marketing campaigns Monitor competitors and market trends to ensure they remain innovative and competitive. Messaging and Communication: Develop comprehensive messaging strategies Craft compelling messaging that resonates with target audiences while highlighting unique value propositions Continuously refine messaging strategies based on market trends, feedback, and performance metrics Ensure consistent messaging across all communication channels Data-Driven Decision Making: Utilise data to drive marketing strategies and decisions Establish and monitor KPIs, deriving actionable insights to optimise marketing efforts Analyse data to draw meaningful conclusions and make informed recommendations Collaboration and Support: Work closely with exhibition managers to optimise marketing support Partner with the Senior Partnerships Executive and Social Media Manager to establish new media and social media partnerships and forge strategic alliances with associations and government agencies How to Apply: If you are a results-oriented Marketing Manager, apply now with an up to date CV. Please put your home postcode on your CV when applying. Our recruitment tech uses this to make sure your CV is reviewed by the relevant consultant, for the relevant job(s), in the relevant geography. Macildowie are a recruitment business working on behalf of a client to recruit this role. Your personal data may be forwarded to that client company as part of the application process. If you would like information on how we will process your data please go to our website (macildowie.com) and view our fair processing notices which are located at the bottom of the page under privacy policies. Within the fair processing notice for Candidates there is guidance on how to amend your contact preferences or exercise your rights relating to personal data. We can't provide direct links as email address and website urls within our job adverts are removed by some of the websites on which we advertise. Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.
Senior Marketing Manager Opportunity Salary: £40,000 to £55,000 per annum Location: Coventry Contract: Full-time, permanent Are you an experienced marketing leader looking to make a significant impact in a dynamic company? Our client, is seeking a talented Senior Marketing Manager to drive their marketing initiatives. Role Overview: As the Senior Marketing Manager, you will be responsible for overseeing all marketing activities, leading a dynamic team, and maintaining consistent brand messaging across multiple channels. Key Responsibilities: Strategic Development: Craft and execute detailed marketing strategies, ensuring they align with the company's objectives and industry advancements Market Insight: Stay ahead of market trends and advancements in marketing technology, particularly AI Performance Management: Use a data-driven approach to monitor and refine campaigns, ensuring KPIs for lead generation, visitor numbers, and visitor quality are met Partnership Building: Establish and maintain strategic partnerships with media outlets, social platforms, associations, and government bodies Team Leadership: Lead and inspire the marketing team, manage resources effectively, and oversee the marketing budget Brand Management: Define and uphold corporate branding and messaging standards, ensuring consistency Creative Oversight: Implement an approval process for all marketing materials to ensure high quality and coherence Reporting: Provide regular updates on campaign performance and budget status to management, ensuring transparency and accountability Why This Opportunity? This is a unique opportunity to lead and innovate within a busy, forward-thinking company. If you are a strategic thinker with a passion for marketing, our client wants to hear from you. How to Apply: If you are ready to take on this exciting challenge, please apply with an up to date CV, we want to hear from you. Please put your home postcode on your CV when applying. Our recruitment tech uses this to make sure your CV is reviewed by the relevant consultant, for the relevant job(s), in the relevant geography. Macildowie are a recruitment business working on behalf of a client to recruit this role. Your personal data may be forwarded to that client company as part of the application process. If you would like information on how we will process your data please go to our website (macildowie.com) and view our fair processing notices which are located at the bottom of the page under privacy policies. Within the fair processing notice for Candidates there is guidance on how to amend your contact preferences or exercise your rights relating to personal data. We can't provide direct links as email address and website urls within our job adverts are removed by some of the websites on which we advertise. Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.