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Field Marketing Specialist Location: London Length: 12 Months Rate: From £26.25 - £30.98 p/h PAYE Hours: 9am - 6pm This client is a leading cloud-based software company that specialise in providing enterprise-level human capital management (HCM) and financial management solutions. The organisations flag-ship product is its HCM software which helps thousands of companies across the globe manage their HR processes. Job description: About the Team The UKI Adaptive Planning Field Marketing focus is to build and execute integrated marketing programmes that drive pipeline growth and also deliver tangible ACV to fuel the continued success of the organisation. Adaptive Planning in the UKI region. We are a trusted strategic partner to the UKI sales business and go beyond conventional marketing approaches. We delve deep into data-driven insights to engage and activate audiences across various channels, empowering us to make bold decisions that directly impact our business outcomes. What sets us apart is our unwavering commitment to collaboration. We operate seamlessly as one cohesive team, uniting with our UKI, EMEA and Global marketing counterparts under one Integrated GTM strategy. This alignment ensures not only synergy but also a shared sense of purpose and success. About the Role: We seek a dynamic Field Marketing Manager adept at developing and managing field based demand generation campaigns to build awareness, build pipeline and accelerate opportunities to achieve ACV. This role, reporting to the head of UKI Adaptive Planning Marketing, is supporting the growth targets for a crucial market/customer segment in the organisation UK & Ireland. This person will champion a data insight approach and ensure the successful execution of marketing campaigns in the UK&I. This role requires a high-level of hands-on execution, collaborating with local, EMEA cross-functional marketing teams, as well as Sales and Go-To-Market (GTM) stakeholders for optimal success. You will Use data insights to inform decision-making and execute high quality campaigns and events for a market segment aligned closely with the overall marketing and business objectives for the UK & Ireland. Lead the planning and execution of integrated marketing campaigns, encompassing but not exclusively events, digital, outbound sales, and social. Seamlessly deliver marketing initiatives, executed within budget, logistics, timelines & vendor management Track and report on performance of the marketing activities against KPI's and ROI to maximise impact, engagement and future planning Collaborate with the partner and channel ecosystem, creating co-marketing programmes Collaborate closely with the organisations UK&I sales leaders and GTM teams e.g. pre-sales, partners, Customer success. As well as EMEA and Global Marketing e.g. Digital, Campaigns, Product Marketing, Partner Marketing, ABM to integrate and execute high performing, compelling and relevant marketing programs Be responsible for communications with sales team on Marketing activity Proactively bring new ideas and improved processes to the team for consideration. Think differently and execute exceptionally. Basic Qualifications: The ideal candidate is a self-starter with a natural curiosity to learn and to explore Solid understanding of and demonstrated experience in developing, executing and measuring campaigns and events Native English speaker with excellent verbal, written, visual/presentation skills - Results-driven with excellent problem-solving skills Proven ability to thrive in a matrix, multi-stakeholder environment Other qualifications Track record of managing multiple marketing programs simultaneously Enthusiasm for challenges and strong work ethic with a can do' attitude Objectivity and openness to others' views while continuously building a positive team spirit Ability to deliver on time while achieving or exceeding business goals Experience in building, launching and reporting on campaigns using Salesforce and Tableau
Based in Dublin, Ireland, for 2-3 days a week, our instantly recognisable client is looking for 4-5 ambitious Strategic Analytics Lead Consultants to join their business on a long-term interim basis as they launch a newly signed off data transformation project of significant scale. These jobs are similar in their duties in that they would suit individuals with a strong track record in Analytics strategic leadership and business partnering, to be responsible for leading on how to create and deliver the most value from the analytics delivery in this transformation project. Each role will take ownership of a specific focus area of the business, building relationships with senior stakeholders across all relevant departments to understand their vision on what their optimum user experience should be in terms of analytics for their team. Building this into an agreed strategy and roadmap and acting as the Lead to ensure the tech/ data team deliver on this would be the next stage of the role. The 5 key business areas for this project and critical for improvement are Operations, Revenue Management, Customer, Central Function (Finance, HR etc), Mechanical & Engineering. Experience of strategic Analytics delivery with a focus on end user experience with any of these departments will be beneficial as each consultant will take ownership of one of these business areas. This is a dynamic company with an impeccable reputation as a market leader that continues to invest in its future. The company has an excellent track record of success and is looking to create an industry-leading data driven organisation that has a best-in-class data and analytics function. A significant transformation project has been signed off and expert strategic analytics leads are needed to lead the creative thought process across key departments and act as the champion of that function in ensuring these plans are delivered in terms of timing and functionality by the technical teams. The successful individuals will have significant experience in strategic partnering positions that focus on the delivery of analytics solutions with the user experience in mind. These are not technical data positions looking at architecture, governance, engineering etc. as the tech team will deliver the necessary functionality. These individuals will have strong demonstrable experience of building relationships across a wide range of colleagues, up to C suite, but will be able to demonstrate their impact on one of the key departments relevant for these positions: Operations, Revenue Management, Customer, Central Functions and Mechanical & Engineering. This person must have proven experience of working with iterative product delivery methodologies including Waterfall & Agile. Job responsibilities: Lead thinking on how to create the most value from data and analytics in the relevant department, forming that vision into an agreed strategy and roadmap Persuade the Transformation Project Leadership and all colleagues across the projects of the merits of the strategy and roadmap Work closely with the delivery capability in the Project to create a high-level delivery plan that satisfies both Project Leadership and line department C-level and Directors Collaborate closely with key stakeholders across the relevant department, cultivating successful relationships with senior stakeholders to ensure key deliverables are aligned to the requirements and priorities of key stakeholders. Ensure transparent and accurate regular reporting on the Project initiatives for the line department. Ensure the relevant department create metrics for measuring the benefits of Project deliveries This is a market leading transformation project with some great interim opportunities for enthusiastic Strategic Analytics Lead Consultants to innovate, be creative and implement impactful change across the business. For more information about this role or any other Strategic Analytics Lead Consultant jobs in Dublin, please don't hesitate to contact us in confidence or visit our website. Every application will receive a response as this is the recognised working practice at MRK Associates. MRK Associates - AGY. Helping you build the career you deserve
Marketing Specialist Location: London Length: 9 Months Rate: £250 - £300 p/d PAYE Hours: 9am-6pm This client is a top 5 tech giant with a global retail operation, video streaming platform, and has a big imprint in web services. This is a hybrid role, so you will split your time between home office and the clients offices in central London. On-site you will be able to access their amazing facilities and quirky working spaces. Job description: As a growth marketer, this role will drive retention initiatives to improve customer lifecycle through experience. You will conceptualize, execute and automate marketing campaigns through various stages of the customer journey and lead experimentation across Audible apps and website. This position is open through a contract role for 9 months and will report to the Director, Retention. Responsibilities include: Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content. A/B Testing: Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results. Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation. Cross-Functional Collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data. Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact. Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service. Qualifications: 3 years' experience developing and launching email, on-site and app marketing campaigns Strong testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business Strong project management, organization, and prioritization skills Prior experience working in a cross functional setup that spans product, tech, QA, program and international teams Excellent verbal and written communication skills Preference to prior retention marketing experience
ARE YOU THE ONE? As our Product Demonstrator, you'll play a key role in connecting the latest outdoor products with our valued customers. Your focus will be to understand the individual customer and tailor a product experience that resonates with their needs and highlights the features of our products to their fullest. With training provided, you'll be required to bring our outdoor products, from BBQs and electric outdoor ovens to air fryers and grills, to life with taking your exceptional product knowledge and highlighting the features and benefits you fill fit the bill for each and every customer. Success in this role relies on your confidence in engaging customers and your ability to thrive in a fast-paced retail environment. If you're passionate, take pride in the work you do, and genuinely enjoy the idea of delivering demonstrator experiences that engage then this role could be perfect for you. WHAT YOU'LL BE UP TO https://rte/image/6DyfqPPvkns76bDg00mabuWeHLCNakHiOcW1X0F1.png" alt"6DyfqPPvkns76bDg00mabuWeHLCNakHiOcW1X0F1.png" /> PRODUCT DEMONSTRATIONS Deliver captivating product demonstrations that showcase the latest in outdoor innovation! Dive into the world of grilling and summer outdoor living, igniting passion in every interaction https://rte/image/gog9bY8QlMLIkqq7GDP2RXmlKUpzR4S4oPKtvEYS.png" alt"gog9bY8QlMLIkqq7GDP2RXmlKUpzR4S4oPKtvEYS.png" /> CUSTOMER EXPERIENCE Deliver personalised and engaging product demonstrations for exceptional customer experiences. Foster brand loyalty by creating positive and memorable interactions Confidently address customer inquiries and communicate the unique value of our outdoor product range https://rte/image/nolE5J4HXLzixpjEAPofJSdDnWbrXik32l7SOs3q.png" alt"nolE5J4HXLzixpjEAPofJSdDnWbrXik32l7SOs3q.png" /> ENHANCE PRODUCT ENGAGEMENT Ensure customers leave with a thorough understanding of our products by educating them on functionalities, benefits, and unique features boosting brand awareness Build meaningful connections during demonstrations, reinforcing our brand identity Maintain expert product knowledge to enhance upselling Report daily activity data accurately. https://rte/image/Zw3qRjObpHyZhab6w0rop4HxsX1f8mHgX2pgqD0F.png" alt"Zw3qRjObpHyZhab6w0rop4HxsX1f8mHgX2pgqD0F.png" /> CONTRIBUTE TO A FUN ATMOSPHERE Bring excitement and enjoyment into the customer experience by creating a fun and welcoming atmosphere during product demonstrations Your energy and enthusiasm will be key in making our brand memorable ARE YOU OUR PERFECT PARTNER? You're a strong communicator, confident in presenting to customers You're a quick learner, with a passion for outdoor products You're someone with proven experience in delivering product demonstrations You're able to demonstrate experience in retail or customer service You're able to influence sales You're able to thrive in a dynamic and fast-paced retail environment You're friendly, confident with an engaging approach You're able to work well as part of a team WHAT YOU CAN EXPECT FROM US Competitive Salary: £100 per day Bonus: £15 per day WHO ARE WE? We're Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the world's most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to driver personal growth and love what they do. At the heart of our agency are our ETHIC values and we're on a mission to work with individuals who share and believe in them. https://rte/image/HDqCutWy2Ov2kug9zLtCeNhFNFgYsTqqiV4eMrvM.jpg" alt"A collage of people with textDescription automatically generated" width"450" />