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Your new company I have recently partnered with a leading international Petcare brand who, for more than 50 years, they have been dedicated to nourishing healthy bonds between dogs, cats and people to make the world a better place. They are currently seeking to recruit a new UK Sales Development Manager for their UK operation based in London. Your new role The role will be to lead the UK market, one of the company's core markets. This role, reporting to the European Sales Development Manager, will be accountable for defining POS strategy and annual brand plans for the offline channel (Independent Trade shops & Key accounts) aligned with business strategies to ensure company growth in the country. The role will be responsible for coordinating SD team members (4) Lead the development of strategies for core brands in offline channels, focusing on presence, visibility, and promotional principles. Define an activities calendar and align it with key stakeholders such as Sales, Sales Director, and Marketing teams. Identify and establish brand Key Performance Indicators (KPIs) at both country and customer levels. Determine Advertising and Promotion (A&P) needs. Promote continuous quantitative and qualitative analysis for post-mortem evaluations of initiatives. Analyse competitors' activities to identify opportunities and gaps. Drive business growth with top customers through specific initiatives and category management projects. Lead the Merchandisers team by defining in-store priorities, tracking KPIs, and deploying necessary tools. Define key Advertising and Promotion (A&P) investments and ensure expenses are monitored and controlled according to the assigned budget. Lead the development of the UK Sales Development team (4 headcounts), focusing on both collective and individual growth. Occasionally, they support business initiatives by participating in cross-country projects. What you'll need to succeed Academic background: A University Business Degree or similar (preferably in economics or business). Experience: 10 years or more in Trade Marketing/Marketing within FMCG or Pharma businesses, particularly those with leading brands and direct selling teams in diverse markets. Field experience is a bonus. Team player: We value collaboration and flexibility. Leadership: Demonstrated strong leadership skills. Results-driven: A focus on achieving outcomes with a problem-solving mindset. Analytical: Proficiency in analysis to drive decision-making. Active listener and constructive challenger: Someone who actively listens and challenges constructively, always eager to test and learn. Communication: Effective communication skills to influence and impact others. What you'll get in return What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk