The Opportunity:
Nigel Wright have been exclusively appointed to support our client in their search for a Marketing Manager with extensive experience in demand generation. Our client operates in the B2B technology space and this is a really exciting opportunity to take an established growth engine and develop it even further across the company's verticals.
Role Profile:
- Successfully create and implement a repeatable, scalable marketing strategy that delivers predictable leads, MQL's & SQL's via multiple channels such as search, email, social, content partnerships, display, outbound activity (SDR), events, partnerships and more.
- You will own and manage the marketing budget with the responsibility of continually optimising to increase conversion rates and provide reports and insight into the performance of campaigns
- Manage and control website and content from all sources to ensure messaging is consistent, supports the marketing activity and is in line with brand guidelines.
- Be able to curate and manage engaging and lucrative campaigns across the several business verticals
- You'll develop and manage marketing analytics, track and share business, marketing & sales KPIs – recognising trends and identifying opportunities to accelerate growth.
- Lead, develop and coach the marketing team
Person Specification:
- A value driven, commercially astute individual with a passion for driving profitability
- Experience in owning demand generation activities and campaigns that have measurably impacted Marketing Qualified Leads (MQLs), pipeline and revenue.
- Analytical and organised, you will thrive from working with data, can easily create reports and can effectively measure campaigns.
- An abundance of strategic acumen and market insight.
- A results-driven self-starter with a track record of inspiring your team and colleagues.
- Marketing experience crafted in an IT environment (MSP/SaaS/Data Analytics/Cyber/Consultancy) is essential
Other information:
Hybrid working pattern with a minimum of 1 day in the Newcastle office