Your New Role
This role supports the Marketing Manager within the UKI strategy & planning team, supporting UK&I specialist areas of recruitment and business units. The role will focus on implementing customer-focused marketing plans that drive business growth, customer retention, and engagement through various products and marketing programmes.
Strategy and Planning
- Support with the implementation of marketing strategies with business units, department channels, and other support functions.
- Collaborate with the Marketing Manager, content, digital, and events teams to support sector-specific campaigns.
- Assist the Marketing Manager in creating customer-focused marketing plans aligned with specialism and business unit objectives, products, systems, and national campaigns.
- Coordinate day-to-day activities across partnership agreements with various specialist institutions, ensuring deliverables are met including content, events, and digital assets for optimal outcomes.
- Help execute pilot initiatives and integrate them into department channels as standard practice.
- Ensure promotional assets are created on time for successful campaign launches, coordinating closely with relevant teams such as studio.
- Engage with business stakeholders to ensure they are involved and delivering on required actions, ensuring high standards in marketing activities.
- Develop promotional toolkits, content, and collateral to ensure consistent communication throughout campaign launches and activities across all relevant specialisms and business units.
- Work closely with Data and Optimisation teams to monitor campaign tracking and reporting, raising findings with the manager to inform strategic decisions.
Project Management
- Support the timely delivery of planned customer programmes.
- Understand detailed briefing documents and deliver effective department channel plans, summarising clear timelines and actions.
- Assist in creating detailed project plans to ensure programmes are delivered on time and track progress.
- Ensure department channels are aligned and deliver actions according to agreed schedules.
- Communicate effectively across department channels, business units, and support functions.
- Use project management software to manage tasks and deadlines across customer programmes.
Communication and Collaboration
- Provide regular updates, host status update meetings, and use project management software and calendar tools to ensure efficient communication and scheduling.
- Maintain effective cross-functional collaboration with support functions, including Front Office systems, Learning & Development, IT, and Legal when needed.
- Build and maintain strong relationships with third-party providers.
- Communicate clearly and effectively with stakeholders both internal and external.
Evaluation and Reporting
- Collaborate with the Marketing Manager to set objectives, KPIs, and targets for evaluating programme success.
- Coordinate with channel teams to ensure consistent channel reporting.
- Use tools like PowerBI, Google Analytics, and Excel to analyse performance data.
- Offer insights and recommendations for optimisation based on data analysis.
Knowledge, Qualifications, and Experience
- Experience managing multiple projects and customer programmes.
- Experience in implementing strategic marketing plans.
- Experience in a fast-paced environment.
- Experience managing multiple deadlines and projects.
- Experience rolling out successful products/systems.
- Strong technical understanding of marketing products.
- Experience collaborating with stakeholders and cross-functional teams.
- Knowledge of B2B and B2C Marketing.
- Knowledge of CRM systems like Salesforce.
- Degree or equivalent
- Experience working with specialist marketing teams.
- Experience in the recruitment industry or relevant industries such as professional services.
Key Requirements for success
- Excellent collaboration and multi-tasking skills.
- Ability to prioritise as needed aligned with business demand.
- Strong organisational and communication skills.
- Proficiency in Microsoft Office suite.
- Strong interpersonal and relationship management skills.
- Attention to detail and ability to execute plans.
- Energetic and enthusiastic self-starter.
- Analytical and numerate, with a focus on continuous improvement.
What you will get in return
As a global FTSE 250 business, Hays can offer you all the tools for a successful career. You'll also have access to all our wide range of benefits including :
- Best technology in the industry and a renowned training programme to support success and drive rapid career progression and ongoing development
- Flexible hybrid working patterns
- Opportunity to take your career globally
- Incentives and rewards to recognise performance both locally, regionally and nationally
- Broad range of employee wellbeing initiatives and benefits
- Referral bonus scheme
- Community of internal support networks.
- Paid volunteering days for all employees under our Working for Your Tomorrow Initiative.
At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.
At Hays, we share a passion for creating a culture where there are opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career with us.