- Work closely with digital agencies & internal brand & content team
- Manage the digital marketing channels, including budgeting, campaign planning
- Work closely with he trading team
Develop and execute a comprehensive digital marketing strategy for the UK & international markets, incorporating PPC, SEO, Paid Social and affiliates.
- Work closely with digital agencies & internal brand & content team to drive improved growth and reach.
- Craft and implement strategies to enhance search rankings and organic traffic.
- Drive growth in backlink profile, keywork reach, domain authority with an always on SEO approach
- Develop a high-performing content strategy and champion an SEO mindset across departments to produce SEO friendly content.
- Manage the digital marketing channels, including budgeting, campaign planning and collaboration with external agencies.
- Work closely with he trading team to ensure a full 360 calendar is in place to support to reach of trading campaigns.
- Ownership of all CRM channels, email and SMS campaigns and referral and loyalty programmes.
- Drive brand awareness, customer acquisition and retention
- Analyse campaign success, translate data into actionable insights and optimise strategies for continuous improvement.
- Stay abreast of digital trends, tools, and strategus, making recommendations for new approaches.
Key Skills
- A proven track record in digital marketing
- Strong understanding of the role of SEO within an ecommerce environment
- Strong analytical skills to interpret data and drive informed marketing decisions
- Strong commercial awareness
- Excellent communication and project management abilities
- A proactive and collaborative approach, with the ability to work independently and within a team
- Budget Management Experience
- Agency Management and/or people management