Central Employment are working with a growing Educational organisation based in Teesside, as they look to appoint a Marketing & PR Officer.
£34k-£37k DOE, onsite role in Teesside, FT hrs, ongoing contract, offering an immediate interview and start date.
Marketing & PR Officer profile:
To develop and execute an effective marketing strategy for organisation and related entities, lead on all Marketing and PR activities. Enhance the brand and its entities locally, regionally and nationally creating a strong brand identity.
Main responsibilities of the Marketing & PR Officer:
- Develop, manage and implement a full marketing strategy to support its academies and corporate offer, identifying key marketing campaigns and activities, in conjunction with relevant staff as necessary.
- Manage and co-ordinate all marketing, advertising and promotional activities, liaising with internal colleagues and external agencies as required..
- To develop effective press and media relations activities, identifying opportunities to influence the media and develop and maintain effective relations with journalists and others.
- Ensure effective and consistent branding across all marketing communications, including the website, social media, advertising, communication and print.
- Manage the budget for marketing and deliver all marketing activity within the agreed budget.
- Conduct market research to determine market requirements, market conditions and competitor information, with specific regard to student recruitment.
- Raise the profile of and develop online presence through the effective use of social media as a marketing and communication tool.
- Nurture successful student acquisition channels and identify and harness new channels.
Experience required:
- Experience of marketing and recruitment in an educational environment
- Educated to degree level or equivalent in a relevant discipline or 2-3 years PR & Marketing experience
- Experience of developing and managing digital communication (including the use of social media)
- Experience of designing/producing marketing or communication materials in a variety of media forms
- Experience of producing reports and analysing data
- Experience of producing promotional materials
- Proficient proof-reading skills