The Marketing Lead will helm the strategic and operational implementation of marketing campaigns and initiatives for our new pharmaceutical department. The ideal candidate will possess a deep understanding of both traditional and digital marketing strategies in order to drive growth and visibility.
Client Details
The organisation is a well-established entity in the pharmaceutical industry, with a workforce of over 1,000 dedicated professionals. Committed to innovation and excellence, this London company operates on a global scale, delivering high-quality solutions to an extensive customer base.
Description
Pre-launch
- Overall Launch Strategy and Planning: Lead the development and execution of the launch strategy and comprehensive plans for the new Dermatology asset in the UK / Ireland, considering market dynamics, competitive landscape, and patient needs. Collaborate with cross-functional teams to align on objectives, timelines, and resource allocation.
- Annual Brand Plan: Develop Annual Brand Plan through gaining local market insights around key environmental challenges and opportunities, develop key marketing strategies and solutions to drive the business forward.
- Cross-Functional Coordination: Facilitate effective collaboration and coordination among various functions involved in the launch, such as marketing, medical affairs, regulatory, market access, operations, and homecare. Ensure alignment on objectives, activities, and messaging, and promote cross-functional teamwork and communication. Individual accountability for delivery however sits with each project lead. Ensure strong collaboration with Global and Regional colleagues in the development of key launch assets.
- Launch Execution and Monitoring: Oversee the implementation of launch activities and ensure their timely execution, tracking progress against the plan. Monitor key performance indicators, analyze market trends, and identify potential risks or opportunities, making necessary adjustments to optimize the launch strategy.
- Stakeholder Engagement: Compliantly engage and build relationships with key stakeholders, including healthcare professionals, key opinion leaders and patient advocacy groups. Collaborate with medical affairs to develop and implement KOL engagement strategies and educational initiatives.
- Market Insights and Competitive Intelligence: Gather and analyze market insights, competitive intelligence, and customer feedback to inform the launch strategy and identify areas for differentiation. Stay up-to-date with market trends, treatment guidelines, and competitor activities to ensure a competitive positioning for our Dermatology asset.
- Budget Management: Collaborate with the Business Unit Head and finance teams to develop and manage the launch budget effectively. Monitor spend and ensure appropriate allocation of resources to achieve launch objectives.
- Communication and Reporting: Keep the Business Unit Head informed of the launch progress, challenges, and achievements through regular updates and reports. Provide clear and concise communication to cross-functional teams, senior management, and other stakeholders regarding launch activities, timelines, and deliverables.
- Risk Management: Identify potential risks or obstacles that may impact the launch success and develop mitigation strategies. Proactively address issues, resolve conflicts, and escalate concerns to the Business Unit Head when necessary.
Pre- Launch / Post-Launch
- Adhere to all company policies
- Ensure compliance with the ABPI code of practice
Profile
Running of launch programmes.
Biologics launch experience, or Biology
Product Growth acceleration.
Marketing Experience
Stakeholder Collaboration
Strategy and execution
Formulate an annual brand plan development
Job Offer
- A competitive day rate
- Opportunity to go permanent
- Opportunity to work with a leading company in the life science industry.
- A vibrant company culture that encourages creativity and innovation.
- Chance to lead and shape the marketing department.
- Temporary position with potential for permanent employment.