Marketing Assistant - Lead Generation
On behalf of my client, I am seeking a dynamic and motivated Marketing Assistant to join their team. As a Marketing Assistant, you will play a crucial role in driving lead generation, optimising digital marketing efforts, and ensuring effective website performance.
Location: Ipswich – Hybrid, WFH options would be considered, by approval with manager. Some travel as required to events may be required.
Salary: £30,000 per annum
Key Responsibilities:
- Lead Generation:
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Implement lead generation strategies aligned with the marketing plan.
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Collaborate with the PPC agency to optimize PPC and retargeting efforts.
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Ensure online leads are accurately captured in the CRM system.
- Website Optimisation:
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Set up landing pages for campaigns.
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Optimize the website for calls to action, funnels, and tracking.
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Work closely with the SEO agency to improve search engine rankings.
- Digital Advertising:
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Manage paid external representation (PPC, Banner, Social Media Advertising).
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Coordinate lead generation elements of campaigns.
- Collaboration:
- Work closely with the appointments and sales teams to follow up on opportunities.
- Lead Nurturing:
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Convert cold leads to warm marketing leads through email and outbound calls.
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Manage email campaign lists and other lead-generation channels.
- Budget Management:
- Track spending and measure return on investment.
- Reporting & Analysis:
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Analyse data and create reports for stakeholders and shareholders.
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Clearly depict performance, progress, and alignment with the marketing strategy.
Qualifications/Skills
- Marketing Degree or equivalent experience.
- Working knowledge of Google AdWords and SEO tools (e.g., Semrush).
- Experience managing PPC and SEO agencies.
If you're passionate about marketing and eager to contribute to a growing business, I would love to hear from you! Please apply online or contact Carol, Marketing Recruitment Specialist in the Reed Norwich Office for more details.