Role Purpose
As our SEO Manager, you are an integral part of the growing LifeSearch Performance Marketing, and wider Marketing, team working alongside other performance marketeers and reporting into the Head of Performance Marketing to drive unprotected family volumes into the business.
You are responsible for implementing our organic search strategy to improve the LifeSearch website ranking in search engine results pages (SERPs). Accountable for driving efficient organic growth to ensure delivery of unprotected families against targets and increased user engagement across the website.
Essential
- Minimum of 2 years of experience working in an SEO role
- Strong knowledge of SEO practices including, on page, off page and technical SEO
- Proficient in SEO and analytics tools including Google Analytics, Looker Studio, Search Console, SEMrush and/or BrightEdge
- Understanding of HTML, CSS and/or JavaScript
- Proactive, curious and highly analytical individual with the ability to interpret data, visualise insights and present actionable solutions and optimisation opportunities
- Experience of stakeholder management and working with external agencies
- Ability to work effectively both in silo and as part of a team.
- Excellent written English and proofreading capabilities with strong writing skills to produce relevant documentation and reports.
- Highly motivated team player, with excellent communication, collaboration and ambassador of the team & company values
Desirable
- Degree in Marketing, Digital Marketing or equivalent fields
- Demonstratable experience working within the Marketing function for a financially regulated organisation - Protection space would be an advantage
- Understanding of other digital marketing disciplines including Google stack (PPC, Demand Gen & Pmax), TikTok, LinkedIn & Meta
- Use and familiarity with Sitecore Experience Platform
What We Offer:
- A collaborative, growth-focused environment with ambitious goals for protecting people and businesses
- Opportunities to make a real impact from day one and be a part of a growing Marketing function
- Career development and learning support through our specialist Learning & Development team as well as access to external providers
- Competitive salary including performance-based bonuses and long service benefits and bonus payments
- A huge range of flexible benefits from life insurance, health & dental plans, health assessments, critical illness cover and income protection, to name a few
- Lifestyle benefits such as discounted gym memberships, tech loans, electric car leasing, shopping cashback offers, and more!
- Opportunities for individual participation in community and charity work
- Hybrid working - 10 days per month in an office, where those important in-person collaboration and ideation sessions will happen.