Job Title: Paid Media Manager
Location: London, UK
Job Type: Full-time, Permanent
**About the Role:
We are looking for a talented and results-driven Paid Media Manager to join our dynamic team in London. As a Paid Media Manager, you will be responsible for leading the planning, execution, and optimization of paid media campaigns across various digital channels. This role is ideal for a strategic thinker with a deep understanding of digital advertising, a passion for data-driven decision-making, and a track record of delivering high-performance campaigns.
**Key Responsibilities:
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Campaign Strategy and Planning:
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Develop and implement paid media strategies across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and display networks.
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Collaborate with internal teams to align paid media strategies with overall marketing objectives and brand goals.
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Conduct thorough audience research and competitive analysis to inform campaign planning and targeting strategies.
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Campaign Management and Optimization:
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Manage day-to-day operations of paid media campaigns, including setup, bidding, targeting, ad copy creation, and performance tracking.
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Monitor campaign performance against KPIs and objectives, making data-driven adjustments to maximize ROI.
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Perform regular A/B testing on ads, landing pages, and audience segments to improve campaign effectiveness.
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Analytics and Reporting:
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Utilize analytics tools such as Google Analytics, Facebook Insights, and other platforms to track and measure campaign performance.
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Prepare detailed performance reports, highlighting key metrics, insights, and recommendations for optimization.
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Present campaign results and strategic recommendations to clients and internal stakeholders.
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Budget Management:
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Manage and allocate campaign budgets effectively across channels to ensure optimal performance and return on investment.
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Monitor and control spend to stay within budget while achieving maximum impact and efficiency.
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Provide accurate forecasting and financial reporting on campaign budgets and outcomes.
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Collaboration and Leadership:
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Work closely with creative, content, and SEO teams to ensure cohesive messaging and strategy across all digital channels.
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Mentor and guide junior team members, sharing best practices and providing training to enhance their skills.
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Engage with clients to understand their business needs, providing strategic advice and ensuring satisfaction with campaign outcomes.
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Innovation and Growth:
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Stay up-to-date with the latest trends, tools, and technologies in paid media and digital marketing.
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Experiment with new platforms and advertising techniques to identify growth opportunities.
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Continuously seek ways to innovate and improve the effectiveness of paid media campaigns.
**Requirements:
- Technical Skills: Expertise in using platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other digital advertising tools. Proficiency in Google Analytics and data analysis is essential.
- Strategic Thinking: Strong strategic planning skills with the ability to translate business objectives into effective paid media strategies.
- Analytical Skills: Excellent analytical and problem-solving abilities, with a strong grasp of key performance metrics and how to optimize for them.
- Communication: Strong verbal and written communication skills, with the ability to present complex information in a clear and compelling manner.
- Attention to Detail: High level of accuracy and attention to detail, particularly in campaign execution, reporting, and budget management.
- Education: Bachelor's degree in Marketing, Business, or a related field is preferred but not essential.
- Adaptability: Ability to thrive in a fast-paced environment, managing multiple projects and deadlines effectively.
**Benefits:
- Competitive salary with performance-based bonuses.
- Opportunities for career growth and professional development.
- Flexible working arrangements, including the possibility of remote work.
- Access to industry-leading tools, resources, and training.
- A collaborative and innovative work environment in the heart of London