Responsibilities:
- Developing and executing comprehensive marketing strategies to drive traffic, partner player acquisition, and revenue growth;
- Identifying new market opportunities and creating targeted campaigns to expand our reach and influence;
- Planning, implementing, and managing multi-channel marketing campaigns, including paid search campaigns (PPC), display advertising, and affiliate marketing to maximize visibility and conversion rates;
- Monitoring campaign performance and ROI, making data-driven adjustments to optimize results;
- Working closely with the Affiliate Partnerships Manager to develop and maintain strong relationships with affiliate partners;
- Supporting the creation of joint marketing initiatives and promotions with affiliates to drive mutual growth;
- Using analytics tools to track and report on key performance metrics, providing regular updates to senior management;
- Conducting market research and competitor analysis to inform strategic decisions and identify trends;
- Developing and managing the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field;
- Minimum of 5 years of experience in digital marketing, preferably within the gambling or affiliate marketing industry;
- Proven track record of developing and executing successful marketing strategies and campaigns;
- Strong understanding of performance-based digital marketing including PPC, SEM, and social media marketing;
- Excellent analytical skills with the ability to interpret data and make informed decisions;
- Strong leadership and team management skills;
- Excellent communication and interpersonal skills;
- Familiarity with regulatory requirements and responsible gambling practices.
We offer:
- High salary (plus performance bonuses and salary revision on regular basis);
- Work schedule: Mon-Fri (8 hours per day) with flexible starting hours;
- 24 business days of annual leave, plus 14 days of public holidays;
- Office-based work;
- Exciting work challenges that allow you to grow to your full potential;
- Strong team of like minded professionals who will be by your side to accomplish ambitious projects, and to stimulate your professional development and bring experience.