Digital Acquisition Lead
£45k + bonus
Birmingham – 1-2 days in
Overview
Forward Role are excited to be partnering with a high-growth eCommerce brand to recruit their brand new Acquisition Lead to join their growing Digital team, in driving the growth and success of their retail ecommerce platform. As a PPC & SEO expert, you will be responsible for developing and executing strategies to drive traffic, improve search rankings, and increase conversions!
Responsibilities
- Design and implement PPC campaigns across various platforms to attract and convert new customers
- Lead the development and execution of SEO strategies to improve organic search rankings and drive traffic
- Analyse data and performance metrics to optimize PPC and SEO campaigns for maximum ROI
- Collaborate with cross-functional teams to ensure alignment and integration of PPC and SEO strategies with overall marketing efforts
- Stay up to date with industry trends and best practices in PPC, SEO, and retail ecommerce
Day-to-Day
- Conduct keyword research and analysis to inform PPC and SEO strategies
- Monitor and optimise PPC campaigns to improve click-through rates and conversions, with the support of the external agency
- Perform on-page and off-page SEO optimisations to improve search rankings
- Collaborate with the content and design teams to create compelling ad copy and landing pages
- Analyse campaign performance and present insights and recommendations to leadership
Qualifications
- Proven experience in developing and managing PPC campaigns, with a strong understanding of Google Ads, Bing Ads, and other PPC platforms
- Solid background in SEO with a track record of improving search rankings and driving organic traffic
- Experience in the retail ecommerce industry, with a deep understanding of customer behaviour and buying patterns
- Strong analytical and problem-solving skills, with the ability to gather and interpret data to inform campaign optimisation
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Google Ads and/or Bing Ads certification is a plus
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.