Email Marketing Coordinator
These are exciting times for the charity, and we have an excellent opportunity for a proactive and professional team player with outstanding organisational and interpersonal skills and a strong customer service ethic, to join the busy Digital Team, as an Email Marketing Coordinator.
Position: 1797 Email Marketing Coordinator
Location: Remote
Hours: Full-time, 35 hours per week, 08.30-16.30, Monday-Friday
Salary: £30,268 per annum
Contract: 24-month fixed term contract starting on 13 January 2024
Closing Date: Monday 18 November 2024. We reserve the right to close this vacancy before the advertised date and therefore encourage early applications.
The Role
As Email Marketing Coordinator, you will spearhead the creation and implementation of innovative email marketing campaigns that boost engagement and drive conversions. In this vital and rewarding role you will be responsible for the end-to-end email marketing process – from campaign planning, content development, A/B testing, list management, automation, personalisation, performance tracking and reporting.
Your principal duties and responsibilities will include:
- Leading the enhancement and optimisation of the email strategy to boost engagement, increase brand awareness, and drive revenue.
- Simplifying and improving email production processes to boost efficiency across key teams, especially in fundraising and commercial.
- Collaborating with colleagues to create personalised campaign journeys that enhance supporter engagement and lifetime value and to ensure the proper and accurate segmentation of supporter data for all campaigns.
- Collaborating with the Digital Development Manager to design, implement, and analyse campaigns, using a test-and-learn approach to continuously optimise performance and enhance engagement.
- Managing the email welcome journey for e-news sign ups, and support on the development of other supporter journeys for a range of audiences across the team.
- Day-to-day management of the email-marketing programme, including drafting, building and managing campaigns and automations, and managing audiences.
- Working with colleagues and draw on existing data to develop insights and understanding about supporters, and using this information to develop content which is engaging, informative, and meets supporters' needs.
About You
Educated to degree level or with equivalent in experience, you will have:
- Experience of managing email send platforms, including building customer journeys and reporting email success metrics, and strong understanding of email marketing platforms and automation tools.
- Expertise in email marketing best practices, including segmentation, deliverability, and optimisation strategies.
- Experience in supporter stewardship communications and journey planning to enhance engagement and maximise lifetime value.
- Excellent written English with experience writing for the web with good copywriting skills and editorial capability – able to manage the content lifecycle, with a keen sense of brand awareness.
- Excellent consultancy skills, translating digital terminology and processes into clear and concise language to a variety of stakeholders.
- Solid project management skills – able to organise and manage multiple projects whilst dealing with a number of conflicting demands and timescales.
If you feel you have the skills and experience to fulfil this varied, rewarding and vital role, we would love to hear from you. To apply, please complete the on-line application form, which should include your uploaded curriculum vitae
Benefits include:
- Competitive pension
- Life assurance
- 31 days holiday (including Bank holidays), rising to 34 will each full year of service
- Wellbeing team
- Recorded Pilates and Yoga classes
- Long service awards
- Healthshield plan
- Free parking
- Subsidised restaurant and shop
About the Organisation
The sanctuary is one of the UK's largest international animal welfare charities, currently supporting projects in over 35 countries worldwide, working for a world where donkeys and mules live free from suffering and their contribution to humanity is fully valued.
"The sanctuary is a positive place to work with friendly staff and a wonderful charity. With amazing work throughout the world, once you join you never want to leave!"
The Charity is a Disability Confident Employer, committed to safeguarding and promoting the welfare of vulnerable people (children and adults) and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post.
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PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.