Email Campaign Manager
12 Month Contract
London - Hybrid
Software Company
£40,000-£50,000
This role is essential for driving the outbound campaign strategy to create a robust sales pipeline. The ideal candidate will work closely with global and regional marketing teams, leveraging centrally owned programs and ensuring their successful implementation in the EMEA region.
Support digital sales pipe creation in EMEA.
Responsibilities:
- Audience Segmentation, market segmentation
- Content Development, Develop messaging
- Create email copy and review assets to align with the outbound campaign strategy.
- Translation & Localisation
- Navigate translation processes to deliver customized, local language content.
- Ensure programs are tailored to local markets.
- Campaign Building:
- Define tactics and build campaign elements such as Outreach Sequences, Snippets, and Social Outreach.
- Define critical campaign metrics and reporting needs.
- Track & Report Effectiveness
Experience Needed:
- Proven experience in outbound marketing, campaign management, and digital sales support.
- Strong understanding of market segmentation, content development, and localization processes. Proficiency in campaign building and enablement activities.
- Ability to define and track critical metrics, analyze results, and make data-driven decisions.
- Excellent communication skills to work effectively with global and regional teams.
- Knowing another European language is a benefit
- Knowing Outreach tool and Salesforce is a benefit
Inventum's approach to equity, diversity & inclusion
Inventum Group seeks talent from the widest pool possible. We are committed to fair and equitable recruitment processes, regardless of applicant's background or characteristics, and we actively encourage applications from underrepresented and diverse talent.
Please let us know if you require any adjustments to our application process. If you have any suggestions about how we can improve our processes, please do let us know - we want to do better.
Inventum's approach to job applictions
It is Inventum Group's policy, as a matter of courtesy, to respond to all applications within three working days. However because of the volume of applications, we are sometimes unable to respond to individual applicants. If we have not contacted you within three working days your application has been unsuccessful and your details have not been retained. Please apply for any other position that you may see in the future. Thank you.