Digital Growth Consultant - Footwear
Our client, a global performance footwear and clothing brand who's products are built to perform at the highest level. Partnering with the brand, we are searching for a part-time freelance Digital Growth Consultant to support their marketing team as they explore and scale various paid marketing channels, specifically focusing on the US markets.
We are looking for a senior Digital Growth Consultant, with 3-5 years experience, who would be confident to not only to manage the channels but to establish a strategy for growth across multiple channels. This role covers a mix of performance and growth marketing.
Key Responsibilities:
- Develop and execute a comprehensive testing plan with the goal of understanding what the optimum marketing mix will look like for the brand.
- Test and scale the following channels:
- Google Search & Shopping
- Meta (full funnel)
- YouTube Ads
- Suggest any other channels
- Provide regular reporting on tests and performance.
- Analysis around the following metrics:
- CAC
- CPC
- CTR%
- Conversion Rates
- ROAS
- Feedback to creative team on the performance of creative and suggest.
Essential Requirements:
- 3-5yrs digital growth experience across all social channels.
- US exposure - this is a must!
- Strong experience of building and implementing digital strategy.
- Experience in testing, managing and scaling performance marketing channels.
- Experience in PPC, YouTube Ads and Meta.
- Strong attention to detail.
- High level of professionalism and discretion with confidential information.
This is a freelance position, with an initial requirement of 1-2 days per week. The role can be done remotely, or on-site in their central London Head Office.
Competitive rate, depending on experience.