I've exclusively partnered with a global performance footwear and clothing brand with their search for a part-time freelance Performance Marketing Specialist to support their marketing team as they explore and scale various paid marketing channels.
Key Responsibilities:
- Develop and execute a comprehensive testing plan with the goal of understanding what the optimum marketing mix will look like for the brand.
- Test and scale the following channels:
1. Google Search & Shopping
2. Meta (full funnel)
3. YouTube Ads
4. Suggest any other channels
- Provide regular reporting on tests and performance.
- Analysis around the following metrics:
1. CAC
2. CPC
3. CTR%
4. Conversion Rates
5. ROAS
- Feedback to creative team on the performance of creative and suggest.
Essential Requirements:
- Experience in testing, managing and scaling performance marketing channels.
- Experience in PPC, YouTube Ads and Meta.
- Strong attention to detail.
- High level of professionalism and discretion with confidential information.
This is a freelance position, with an initial requirement of 1-2 days per week. The role can be done remotely, or on-site in their central London Head Office.