Your new company
Hays are representing a manufacturing company in Craigavon to recruit a Digital Marketing Executive/Graphic Designer.
Your new role
As Graphic Design & Digital Marketing Executive, you will be responsible for:
- Develop and implement digital marketing strategies to boost brand visibility, traffic, leads, and conversions.
- Maintain and optimise the company website using Google Analytics and SEO.
- Manage website content and social media channels (LinkedIn, Facebook).
- Create engaging, high-quality content across all channels, including video.
- Stay updated on SEO and digital marketing trends/best practices.
- Plan, execute, and evaluate marketing and PR campaigns across various channels, reporting on performance.
- Drive lead generation through organic and paid media.
- Continuously improve customer experience.
- Ensure consistent brand presentation across all digital customer journeys.
- Source and create image/video libraries and case studies for web and social use.
- Collaborate with the Marketing team to develop online and print materials (brochures, flyers, newsletters, posters).
- Work closely with Sales, Customer Services, and Technical departments.
- Support Sales teams with relevant activities/materials.
- Assist Marketing colleagues with projects like exhibitions and promotional events.
- Maintain relationships with external partners.
- Provide regular digital performance reports using analytic tools.
- Conduct market research and analysis to evaluate trends, brand awareness, and competition
What you'll need to succeed
- Degree in Marketing or Graphic Design.
- 5+ years as a Digital Marketing Executive or similar role.
- 3-5 years in Graphic Design, including skills in Adobe Creative Suite: Photoshop, Illustrator, InDesign; ideally After Effects.
- Strong portfolio in digital, print, and animation.
- Experience in creative content writing for web and print.
- Excellent organizational skills; adaptable and able to prioritize in a fast-paced environment.
- Passionate about marketing with a clear vision for campaign success.
- Deep understanding of digital marketing concepts and best practices.
- Strong analytical, communication, and time-management skills.
- Exceptional interpersonal and communication skills, both verbal and written.
- Focused on B2B customer/market with initiative.
- Ability to promote technical products.
- Self-motivated and enthusiastic.
- Able to work under pressure and meet deadlines with high standards.
- Creative thinking and flair.
- High accuracy and attention to detail.
- Proficient in website design and WordPress.
- Knowledge of SEO and web analytics tools.
- Experience with B2B social media, Google AdWords, and email campaigns.
- Familiar with email marketing software and CRM platforms.
- Strong team player with cross-departmental collaboration skills.
What you'll get in return
Salary of £35,000-£40,000, hybrid working, in-house and certified training opportunities, paid holidays, Employee assistance service, discount vouchers, health cash plan and much more!
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Caitlan Murphy - Principal Consultant on now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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