Marketing Programs Manager
We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.??
Love Work. Love Life. Be You.
- is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you??
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.?
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. ???
About you
:?
You are a dynamic marketing professional passionate about generating demand for Learning and Development (L&D) software. Your expertise lies in executing multi-channel marketing programs that span the entire customer journey-from acquisition to cross-sell and upsell. With a keen eye for performance metrics, you thrive on collaborating with sales, product, and various marketing teams to develop and refine impactful marketing plans. Your goal is to drive continuous improvement in key performance indicators, ensuring the success and growth of our marketing initiatives.
Day-to-day, you will:?
- Demand Generation and Campaign Management: Develop and execute diverse marketing activities to attract and engage qualified audiences throughout the sales funnel.
- Content and Digital Marketing: Collaborate with content specialists and digital teams to create, deploy, and optimize content and tactics that grow the sales pipeline.
- Performance and Analytics: Measure and report on marketing results, optimize plans, test new approaches, and provide recommendations for continuous improvement.
- Stakeholder and Budget Management: Build relationships with sales, product, and marketing teams, manage budgets, and monitor campaign effectiveness and ROI.?
- Revenue-Focused Marketing: Strong commercial awareness and marketing experience.
- Content and Digital Strategy: Skilled in content creation and digital lead generation.
- Performance and Budget Management: Effective at optimizing results and managing budgets.
- Collaborative and Innovative: Proactive team player with strong interpersonal skills.
Your skills and experiences might also include:?
What are we all about??
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than?100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
Love Work. Love Life. Be You.