Marketing Executive
Liverpool
Salary negotiable, depending on experience
Hours of Work: 8.30am to 5.00pm (1 hour lunch), some flexibility here and hybrid working offered after settling in period.
We are a leading provider of accountancy and business advisory services across the UK.
We are looking for a proactive marketer (minimum 3 years' marketing experience) who wants to build on their skills across the full marketing mix, including events, campaign management, social media, copywriting, creative and advertising, as well as prospect and competitor research.
You will be responsible for the delivery of marketing initiatives and campaigns across the Northern region and providing general all-round marketing and administrative support for the Regional Head of Marketing.
The person we are looking for needs to have a 'can do' attitude, be super organised, highly motivated, resourceful and career orientated.
We recognise that staff are key to our growth and success, and we offer a lively and dynamic environment and an experienced and friendly team to work alongside and learn from.
Qualifications and Skills
- Minimum 3 years hands on marketing experience
- Excellent IT skills: Word, PowerPoint and Excel essential
- Experience of working with external email systems, such as MailChimp
- Working with Teams for webinar purposes
- Adobe InDesign experience with an aptitude for design
- Excellent communication skills essential (written and verbal)
- Excellent organisation and planning skills essential
- Ability to work quickly and on multiple jobs at the same time essential
- Confident in dealing with people
- Willingness to travel (full, clean driving licence)
- Excellent attention to detail
- Able to manage and work effectively in a fast paced and busy environment
- Team player
Key Responsibilities:
Marketing
- Co-ordinate and develop effective marketing campaigns to support regional brand awareness and business development objectives, utilising the full marketing mix as appropriate.
- Produce data to help report on the effectiveness and ROI of campaigns.
- Develop and support non-core sector / service lines to support smaller, but profitable areas of the business.
- Research and maintain calendar of external events and networking opportunities, promoting them internally to the relevant team members to encourage attendance and regional engagement.
- Maintain the regional marketing pages of the intranet to ensure they are always up to date and support internal comms objectives.
- Provide support to deliver national and sector campaigns regionally.
- Support social media activity.
- Undertake competitor research.
- Assistance with drafting tender proposals.
Events
- Assist in the planning, organisation and delivery of both online and 'in-person' marketing events, to include producing invites, confirming speakers, organising room bookings, catering and coordinating travel arrangements if necessary.
- Manage event registrations, attendee research and assist with post event follow-up.
- Provide support for 'in person' events, attending where needed to manage the set up, 'meet and greet' and assist with the smooth running of the event.
Design & Collateral
- Design and edit marketing materials, including PowerPoint presentations, adverts and banners to a high standard, ensuring full compliance with brand guidelines.
- Ensure collateral is kept up to date and easily accessible.
- Provide marketing support for regional staff events and charitable activities to ensure good social media coverage and engagement.
- Be a brand champion.
Targeting & Data
- Undertake prospect research and data analysis.
- Provide proposal support for the region.
- Support with the management of our client and prospect database, improving accuracy, completeness and help to keep it up to date.
- Data entry and updates to the firm's database and lead tracking process.
General Admin & reporting
- Maintain and develop regional marketing activity reports that analyses the performance and impact of the activity we are undertaking and effectively showcases our work.
- Reconcile invoices related to marketing spend, getting approval for payment, while maintaining accurate records of marketing spend to assist in budget tracking.
- General support with organising meetings and taking minutes where needed.
- Develop, maintain and manage relationships with third party organisations to assist in the promotion of the brand.
The offering
- Genuine Work Life balance
- 33 days holiday Inc. bank holidays, plus the opportunity to buy or sell up to 5 days (28 days on a training contract, with the opportunity to buy 5 days)
- Competitive salary package
- Employee Recognition awards
- Paid CSR time
- Accredited Investor in People
- New and improved programme for Succession planning and supportive management structure to help you realise your potential
And more!
It's an exciting time to join the firm so take your next career step with us.