Lead Consultant, Marketing Science
An opportunity for a client facing, strategic and data driven digital media professional
to join a high growth 'Analytics SaaS' function within a boutique (independent) digital
agency - based in Central London (*Flex).
Sitting within a growing 'Marketing Science' function of the business, you'll act as a
Lead Consultant by helping clients understand the true value of their media
investment through Marketing Mix Modelling.
You'll create compelling data stories, drive growth and automate insights within an
advanced integrated 'insight & analytics' tech stack.
Key duties
- Client consultations- working closely with clients and the internal data teams.
- Lead the entire cycle of 'Marketing Mix Modelling' (MMM) projects
- Storytelling through actionable data.
- Innovate and automate data modelling process.
- Lead a small team of Data Scientists/Analysts.
About you:
- BA/BSc in Statistics, Mathematics, or related field (STEM)
- Minimum of two-year experience with Marketing Mix Modelling (MMM)
- /Econometrics project delivery.
- Hands-on experience with delivering media measurement and effectiveness
- projects using Marketing Mix Modelling (MMM)/ econometrics techniques
- Knowledge of R or Python and SQL.
- Strong experience with a range of data visualisations (Tableau, PowerBI,Google Studio).
- Experience within Digital Media and/or Advertising sectors - advantageous.