Contract: Permanent
Closing date: Tuesday 13th August
Recruitment Partner: Shannon Linton
This role can be based in the London office in Angel, Islington
This is a new and exciting role that challenges candidates to lead SEO initiatives at Boots Online Doctor by collaborating with multiple teams to create and execute content strategies and grow inbound traffic. To excel in this position, the candidate will need to continuously analyse and spot opportunities to improve our organic positions. Furthermore, they will work closely with the Boots PR team to build awareness and trust through proactive and reactive digital PR.
You will be hands-on with SEO tools, coordinate with stakeholders, and co-craft compelling campaign ideas that attract coverage.
About the role
This is a dual role, but with one ultimate outcome, which is to continue the growth of organic search traffic, referral traffic & GP (gross profit) for Boots Online Doctor. You will report into the SEO and Product Manager, working within a cross-functional marketing team with creatives and channel owners. The professional in this role will also need to forge relationships outside of the team and be open to expanding their skills in each side of the role.
Key responsibilities:
- Support in the execution of SEO at Boots Online Doctor (BOD), working with the SEO Lead, copywriting & design team and digital product function
- Be the owner of growing referral traffic from our partner websites, such as the main boots.com domain, the Boots Health Hub and using other major Boots partnerships
- Shape the direction of BOD's PR strategy to ensure it supports SEO and work with the Boots PR team to ideate, plan and co-manage campaigns
- Be a practical ‘doer' who can, for example, brief a content series on menopause drug choices, based on keyword research showing the common questions & then work with copywriters to ensure best SEO practice
- Furthermore, be able to take briefs from internal and external teams to work with our content team to build SEO focused content roadmaps to support other company initiatives
- Analyse search trends to inform ideas for storytelling across different channels. Work with Boots PR team to develop stories, working with subject matter experts including Doctors.
- Sitting within the marketing team and reporting into SEO Lead, but with lines of communication across PR, clinical, commercial and marketing teams at Boots Digital Health and other key stakeholders
What you'll need to have
- Good knowledge of SEO Tools such as Google Search Console, Screaming Frog, SEMrush
- Intermediate competence using analytics platforms including Google Analytics
- Great knowledge of content, what makes good content and how to optimise and research for different content outputs
- Ability to work with copywriters to produce written content such as press releases, different assets and website components
- Proven ability to coordinate with multiple stakeholders to deliver digital PR campaigns
- 3+ years' experience in hands-on SEO
- An ability to create unique stories and compelling campaign ideas that really stand out and attract coverage.
It would be great if you also have
- Agency background preferable, ability to work in a multidisciplinary action area within SEO and beyond
- Experience working within a regulated industry
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.
What's next
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.