Join the team of Lumena Lights Ltd. based in Daventry, Northamptonshire, one of the UK's leading suppliers of high quality outdoor lighting, B2B & B2C. Lumena stock what we believe to be the largest range of Professional Solar Lights and Commercial Bollard Lighting in the UK, alongside Garden Lighting. We are seeking a self motivated, dynamic Social Media & Marketing Manager to play a pivotal role within our small but growing team. Based in Daventry, Northamptonshire, you will be at the forefront of our B2B and B2C marketing campaigns, using creativity, strategic analytics and trends to captivate our audience on each relevant platform. You will also use these skills to assist Lumena Online Resellers and Wholesalers, providing tools for their own marketing campaigns. As a small, diverse team of 10, excellent work ethic is key, providing support and assistance in all areas, when required, to ensure optimal results as a Company. Tasks may therefore vary as required to assist with additional duties throughout the Company. Lumena prides itself on excellent customer service and high quality, reliable products, and are now looking to really expand on brand awareness, particular in B2B.
SKILLS REQUIRED
- Content Creation (Graphics, Newsletter, Editorial)
- Digital Marketing & Engagement
- Media Management
- Platform Management
- SEO
- Graphics (Adobe / Canva)
- Newsletter & Editorial
- Microsoft Office
- Sales Experience (beneifical but not essential)
- Self-manage Workload
- Teamwork
RESPONSIBILITIES INCLUDE:
- Digital Marketing Campaigns: Plan, implement and monitor digital marketing campaigns across various channels, including social media, email / newsletters, SEO, Company websites, product launches, exhibitions
- Social Media Management: Manage and grow all social media platforms e.g. Instagram, Facebook, LinkedIn, with regular posts, engagement and relevant, captivating content for each platform.
- Content Creation: Work alongside the Lumena Team to create high quality, digital and printed content which follows our brand ethos and fulfils our marketing goals.
- Email Marketing: Create targeting email campaigns for relevant audiences, keeping existing customers up to date with product news, stock, special offers etc.
- SEO: Work alongside your colleagues to implement SEO strategies and improve visibility and ranking, as well as keyword rich content for the Company websites
- Customer Feedback: Encourage customer feedback by way of Company reviews, product reviews and installation images, which should then be used within marketing strategies and fed back to the team. Manage Reviews.co.UK email campaigns.
- Analytics and Reporting: Analyse and report on digital campaign and website performance and use the data to refine and optimise future marketing strategies.