Are you an expert at Marketing Analysis and manipulating data with ease? Can you code using T-SQL? Have you previously worked in a regulated environment like Insurance or Financial Services? If so, we need you!
We're looking for a Marketing Analyst to join the Commercial & Marketing team with our client. In this role, your primary responsibility will be to collaborate closely with the marketing team, translating business requirements into actionable insights through data analysis, propensity modelling, and the development of BI reporting. You will leverage your skills in data analytics, segmentation, and model development to enhance our marketing capabilities and improve customer outcomes.
Core Skills Required of the Marketing Analyst:
- Experience analysing marketing data using T-SQL and/or Python
- Experience in statistical modelling
- Experience developing BI reports using Power BI or similar tools
Responsibilities of the Marketing Analyst:
- Design, develop, and optimize marketing data models to support new and existing marketing initiatives
- Create and maintain marketing campaign performance BI reports
- Analyse the quality of data generated through marketing activities, understand its impact on performance, and determine root causes
- Segment customer data to improve the customer experience and drive value through improved targeting
- Solve technically complex marketing questions and assist non-technical colleagues in understanding results
- Collaborate with external marketing agencies to extract and supply transformed compliant data for marketing activities
- Comply with the Group Code of Conduct and Fitness and Propriety policies at all times
- Ensure compliance with Company Policies, Values, guidelines, and other relevant standards/regulations
- Participate in annual staff appraisal, staff development, and in-service training activities in line with the Commercial Data Competency Framework
Experience required of the Marketing Analyst:
- Proven experience in statistical modelling
- Extensive experience coding with T-SQL and/or Python, manipulating large datasets
- Extensive experience analysing marketing data
- Experience using Power BI, Power Query, and DAX
- Experience in a marketing/insurance environment is advantageous
- Superb communication and collaboration skills
- Ability to decompose complex data requests into a simple roadmap of deliverables
- Passion for creating data structures, models, and reports that solve business problems
- Ability to influence and support stakeholders, and confidently manage expectations in a dynamic environment
If you're passionate about data and analytics, and looking for an opportunity to make a significant impact, we'd love to hear from you! Apply today to join our clients innovative team and help them drive marketing success through data-driven insights.