We have an exciting opportunity for a CRM and Loyalty Programme Manager to join a successful, fast-growing business that's passionate about vaping! If you are skilled in data analysis and enjoy generating ideas and action plans, this could be your perfect next move.
This is a remote role, with some in office days, with a salary range of £40K - £45K per annum. The ideal candidate will have experience with Klaviyo.
The Company
Founded in 2014 in London, our client has quickly grown into a group of companies encompassing high street retail, distribution, manufacturing and an analytical laboratory. Its retail brand is a multi-channel business hub with more than 56 retail stores in the UK and an ambitious store opening programme for the future. Their aim is to shape and professionalize the industry by becoming the leading high street retail chain in Europe.
The Job
Based at our Head Office in Chessington, the purpose of CRM and Loyalty Programme Manager is to analyse Loyalty Card data, generate actionable insights, and manage campaigns to increase membership, sales, and revenue from members.
Key Activities Will Include
- Managing and analysing large volumes of data across multiple channels (e-commerce, in-store and mobile) and categories including product, customer, transaction
- Running reports and post-campaign analysis for CRM and loyalty campaigns, developing key insights, and highlighting opportunities to grow loyalty card membership, increase sales, and increase customer loyalty and engagement
- Using customer segmentation techniques to build value segments and generate recommendations for unlocking value
- Generating ideas, recommendations and action plans for marketing campaigns based on actionable data insights
- Managing the implementation of campaigns to maximize revenue derived from loyalty card members.
The Person
To be successful in this role, you will be able to demonstrate knowledge, skills and experience in the following areas:
- Minimum of four years' experience working client side (retail) in a CRM or loyalty analytics role
- Experience with Klaviyo.
- Good working knowledge of marketing/CRM principles and techniques
- Passion for data and analytics
- Strong analytical skills, and confidence in deriving and presenting results based on data analysis
- Good commercial acumen
- Commitment to action
- Ability to work independently towards given KPIs, and to hit the ground running from day one.
The perks of working with the business
As well as a competitive salary, we also offer various perks, including:
a 35% staff discount on all our products a great working environment, and opportunities for accelerated progression thanks to our rapid growth and commitment to valuing and rewarding passion and excellence.