CRM Campaign Manager
London
3-month contract
£480 pd (Umbrella)
ARM are delighted to be supporting one of our clients in London with the Recruitment of a CRM Campaign Manager on an initial 3 month contract.
The CRM Campaign Manager will work closely with the Head of CRM in the strategic development and ongoing enhancement of CRM campaigns & programs.
Requirements:
- Multi-channel campaign management: scoping, build, set up, test, QA and deployment of CRM campaigns for all channels.
- Work with the Head of Trade CRM to design complex automated campaigns and journeys.
- Report and track campaign and channel performance and improve KPIs for all campaigns.
- Deliver A/B testing methodologies and execute upon them.
- Work closely with CRM and Analytics colleagues to ensure optimisation is embedded within the culture of the CRM team.
- Ensure projects and campaigns are delivered on time, while adhering to internal processes.
- Work collaboratively with internal teams across Marketing, Product, Data and Insights, Engineering and more to ensure gold standard delivery.
- Accountable for ensuring legal or compliance and control requirements are met for all campaigns.
- Keep up to date with industry, competitor and technology insights and proactively share these with the wider CRM and business teams.
Responsibilities:
- Minimum of 3 years' experience working in CRM with multi-channel lens across email, SMS, push etc.
- Highly experienced in Braze - must have hands on experience of building audiences, canvasses/campaigns, email/push/IAM/content card templates.
- Must have expert experience with Liquid Logic.
- Must have worked with Product or Engineering teams to identify and deliver data into the Braze platform.
- Highly Desirable: HTML/CSS knowledge.
- Have ideally worked within large CRM functions within high velocity businesses e.g. retail, travel, media, e-commerce or agency-side.
- Great attention to detail, and knowledge of QA processes and data protection fundamentals.
This vacancy is being advertised by Advanced Resource Managers. ARM is a specialist talent acquisition and management consultancy. We provide technical contingency recruitment and a portfolio of more complex resource solutions.
Our specialist recruitment divisions cover the entire technical arena, including some of the most economically and strategically important industries in the UK and the world today. We will never send your CV without your permission.
Disclaimer:
This vacancy is being advertised by either Advanced Resource Managers Limited, Advanced Resource Managers IT Limited or Advanced Resource Managers Engineering Limited ("ARM"). ARM is a specialist talent acquisition and management consultancy. We provide technical contingency recruitment and a portfolio of more complex resource solutions. Our specialist recruitment divisions cover the entire technical arena, including some of the most economically and strategically important industries in the UK and the world today. We will never send your CV without your permission. Where the role is marked as Outside IR35 in the advertisement this is subject to receipt of a final Status Determination Statement from the end Client and may be subject to change.