Our client puts on more than 200 concerts per year in the UK and Europe and has an enviable reputation built up over its 34 year history for dynamic, exciting performances and for the unique rapport it builds with audiences.
Job Description
To deal with the formation of brand and marketing strategy for the organisation. To deliver creatively outstanding and high-quality campaigns that are on brand, on budget and on time with consistency of visual look, brand image, identity and communications messages across all media with a particular emphasis on digital.
Responsibilities
- To plan and deliver the marketing and communications for the company's ongoing programme.
- Create an implement the company's social media and email campaigns
- Create press releases and work with press contacts to gain additional exposure and to highlight special projects
- Maintain the company database and manage all email communications with audience
- Work with the Artistic Director to enhance the company's branding
- To work on the design of programmes and flyers, portraying a creative image of the organisation.
- To oversee any external delivery of marketing and communications for the future tours and events.
- To work closely with the rest of the team to help attract and retain tenants, audiences and venue users at every opportunity; and to build a sustainable creative environment and community that attracts visitors and tenants alike.
- To develop and deliver an on-going plan to build and maintain the company's reputation
Job Requirements
- Experience working in an arts marketing environment at a senior management level with a track record of strong, brand led, campaigns. A professional marketing qualification would be beneficial.
- Understanding of the needs and expectations of potential arts audiences, with specific reference to the promotion of concerts.
- Successful track record in overseeing and maintaining standards for marketing, PR and/or communications contract.
- Experience of designing programmes and flyers and video editing would be beneficial.
- Experience of leading significant press and communications campaigns.
- A track record of building engagement through digital - experience of live streaming and content led marketing would be advantageous.
- Effective forward planning / project management skills.
- Articulate and confident communication skills, including formal and informal written documents and advertising copy.
- Positive response to working in a target-driven environment