Content Creator

Content Creator Executive - £33,990

Location - London City

Your New Company

The Content Executive role sits within the Hays Strategy Marketing Team, who are responsible for supporting the UK & Ireland business, which comprises around 3,000 employees in around 75 offices. This role will be report into the Marketing Manager and will work closely with internal stakeholders from several business unit industries as a technical content producer.

Your New Role

The Content Executive will own content creation plans that support business objectives, highlight industry topics/themes, and raise awareness of Hays as a lifelong partner for candidates and clients. Producing quality content that is search engine optimised (SEO), driven by data insights, excites users, generates conversation and generates leads will form the core responsibilities of this role. The role will involve strategising, creating, and disseminating multi-platform content, spanning web copy, emails, social media, podcasts, imagery and graphics, LinkedIn Lives, roundtables, webinars and video, etc.

Content creation

• Produce content that showcases Hays as specialist experts in specific business units

• Engage target audiences to raise awareness of Hays among existing and potential clients and candidates within relevant business units

• Write effective and engaging copy that is:

• in line with Hays Tone of Voice Guidelines

• tailored to appeal to target audience and lead generation use cases

• in a format that works for the channel/layout e.g., report/brochure layout, email, web, etc.

• Develop engaging specialism messaging for use across different marketing channels

• Research and raise awareness of industry-specific trends

Planning and editorial management

• Project manage content plans with a specific business unit focus
• Clearly and consistently communicate with stakeholders - online and offline
• Work with the Marketing Manager and business stakeholders to communicate content strategies, timings, project progress, resources needed, targets and expected outcomes
• Work with other content producers, Marketing Manager and wider Marketing teams to deliver the wider editorial content calendar
• Gather feedback and data analysis on the success of content activities, and report learnings to demonstrate the value of marketing activity and opportunities for growth
• Ensure stakeholders are engaged with the content

Marketing team

• Work with other members of the wider UK/Group Marketing teams including social, PR, email, web team, creative studio and events to ensure seamless delivery and optimum impact of all activity. For example:

• Develop creative briefs and manage projects through the in-house design team

• Work with events team to ensure appropriate literature is available for all events

• Work with PR to optimise marketing activity and impact of thought leadership reports

• Work alongside the design team, to produce material that is visually engaging and adheres to brand guidelines

Key Requirements for success

• Degree educated or business equivalent within marketing
• Experience of creating engaging content marketing strategies, ideally for specific industries or sectors
• Multi-platform/cross-channel, online and offline content marketing experience: SEO copywriting, infographics, imagery, video creation, interviews, blog posts, social media, webinars, roundtables, live events, LinkedIn Lives, etc.
• A solid understanding of the principles of B2B and B2C marketing disciplines
• Excellent verbal and written communication skills, with outstanding grammar and spelling
• Energetic and enthusiastic self-starter, with a genuine interest in content
• First-class people skills: able to develop good working relationships with internal and external stakeholders
• Demonstrates behaviour which supports the Hays brand values
• MS Word essential
• Experience across Adobe suite may be advantageous
• Google Analytics will be key for measuring successes
• Experience with SEMRush would be advantageous
• Experience of project management and editorial planning tools such as Asana would be advantageous

What you will get in return

• Best technology in the industry and a renowned training programme to support success and drive rapid career progression and ongoing development
• Flexible hybrid working patterns
• Opportunity to take your career globally
• Incentives and rewards to recognise performance both locally, regionally and nationally
• Broad range of employee wellbeing initiatives and benefits
• Referral bonus scheme
• Community of internal support networks.
• Paid volunteering days for all employees under our Working for Your Tomorrow Initiative.

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you're thinking of a new tomorrow for your career, whatever your background, let's work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

At Hays, we share a passion for creating a culture where there are opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career with us.