Location: London, Potters Bar, Bristol or Isle of Man (Hybrid working options available)
The CRM Specialist will play a pivotal role in delivering on Canada Life's strategy to become data and insight led. The role holder will collaborate with the data and insight team and marketing function to deploy the insight and strategic objectives, recommending ways of delivering greater incremental revenue into the business. The role is key to delivering data through smarter targeting and implementation of campaign strategy in Account Engagement. The role holder will be building and managing data selections to translate briefs into data and CRM activities Reporting into Head of B2B Marketing, the role holder will manage the operational data aspects of CLUK campaigns.
What You'll Do
- Accountable for delivering the marketing plan through targeted and effective data selections and campaign flows to ensure all marketing campaigns are delivered across the marketing teams. Channels will initially be email with the expectation of expanding these into targeted social, direct mail, SMS and programmatic digital media
- Devise and implement actions that will improve the effectiveness of customer and adviser communication strategies, demonstrating a culture of continuous improvement.
- Deliver channel targets, tracking and post-campaign performance management To make certain that all campaign activity is effectively and continuously tracked, to embed marketing effectiveness across the marketing function to guarantee continuous improvement and an increasing return on investment. No campaign should be delivered without a clear definition of targets, tracking and post-campaign performance management.
- Act as the CRM specialist in the marketing team for data and CRM deploying the strategy set by the Data and Insight team and act as the key relationship contact for CRM in marketing
- Collaborate seamlessly with various internal teams, ensuring that campaigns are coherent, aligned, and collectively driving toward overarching organisational goals with hands on hands-on lead of the creation of best-in-class CRM campaigns
- Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data
Who You Are
Essential:
- Demonstrable experience working and managing in a CRM marketing role, specifically in automation and email marketing, with a wider knowledge of working with other communication channels would be advantageous (e.g., direct mail, SMS, audience matching in social platforms, programmatic digital marketing etc)
- Experience optimising landing pages and improving acquisition funnel conversion.
- Strong verbal and written communication skills.
- Strong attention to detail.
- Good organisational and time-management skills and the ability to work well under pressure.
- Be able to work as an individual contributor well as part of a team.
- You are a strong team player, enjoying working collaboratively, asking questions, and understanding other perspectives whilst also taking ownership and working independently.
Desirable:
- Data focused/ analytical mind-set; management/ segmentation/ reporting and skilled in manipulating data and combining data from multiple sources
- Experience using insight to drive performance
- Ideally your experience will cover both business and consumer segments
Qualifications
- Demonstrable experience of Salesforce and Pardot (or equivalent selections technology)
- Degree level education or equivalent
- Marketing qualification - CIM or equivalent
- Experience working in a CRM function