My client is a cutting-edge Tech solutions firm. Due to growth and innovation an opportunity has arisen for a Digital Marketing Executive to join their wider Marketing function. This role will be hybrid.
As Digital Marketing Executive, you will the be the driving force behind their digital strategy, crafting campaigns that resonate with client and elevate their brand in a competitive landscape. Supported and mentored by the marketing seniors this is a pivotal role that combines creativity, analytical prowess, and technical expertise.
The role will entail:
Comprehensive Digital Strategy:
- Develop and implement data-driven, multi-channel digital marketing strategies aligned with business objectives
- Continuously analyse market trends, competitor activities, and emerging technologies to refine digital approach
SEO and SEM Mastery:
- Conduct in-depth keyword research and implement advanced SEO techniques to improve organic ranking
- Optimise website content, meta tags, and structure for search engines
Content Marketing and Creation:
- Develop a robust content calendar covering blog posts, whitepapers, case studies, and thought leadership articles
4. Social Media Strategy and Execution:
- Craft and implement a comprehensive social media strategy across LinkedIn, Twitter, Facebook, and Instagram
- Create engaging, platform-specific content that resonates with their tech-savvy audience
- Analyse social media metrics and adjust strategies for maximum engagement and ROI
5. Email Marketing Campaigns:
- Design and execute targeted email marketing campaigns using marketing automation tools
6. Analytics and Data-Driven Decision Making:
- Utilise advanced features of Google Analytics, including custom reports and goal tracking
- Use data visualisation tools to present complex data in an easily digestible format
7. Digital Advertising and PPC:
- Plan and execute multi-platform digital advertising campaigns (Google Ads, social media ads, display networks)
8. Event Marketing in the Digital Age:
- Plan and execute digital aspects of trade shows, webinars, and virtual events
Applicants will be educated to degree level or equivalent with 12 to 18 months relevant experience in a specifically Digital Marketing based role.
Katie Bard is acting as an agency and is an equal opportunities employer
Ref:#64