A dynamic and innovative company in retail is looking for a Social media manager, and the team is passionate about delivering exceptional results. They are looking for a creative and strategic Social Media Manager to join their team and help them enhance their online presence.
Job Overview:
The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy to increase their brand awareness, engage with their audience, and drive traffic to their website. This role requires a strategic thinker with a deep understanding of social media platforms, trends, and best practices.
Key Responsibilities:
Strategy Development: Create and implement a social media strategy that aligns with the company's overall marketing goals and objectives.
Content Creation: Develop engaging and high-quality content for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
Community Management: Monitor, respond to, and engage with their social media community, fostering positive relationships and addressing any inquiries or issues promptly.
Analytics and Reporting: Track and analyze social media performance metrics, providing regular reports to the marketing team and making data-driven recommendations for improvement.
Campaign Management: Plan and execute social media campaigns, including paid advertising, promotions, and contests to drive engagement and conversions.
Collaboration: Work closely with the marketing, design, and content teams to ensure brand consistency and alignment across all social media channels.
Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, and leverage them to keep our strategy current and effective.
Influencer Partnerships: Identify and collaborate with influencers and brand advocates to enhance their reach and credibility.
Qualifications:
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Education: Bachelor's degree in Marketing, Communications, or a related field is preferred
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Experience: 3+ years of experience in social media management or a similar role
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Skills:
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- Strong understanding of social media platforms and their respective audiences.
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Excellent written and verbal communication skills.
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Creative thinking and ability to generate innovative content ideas.
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Proficiency in social media management tools (e.g., Hootsuite, Buffer).
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Knowledge of SEO and content marketing principles.
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Analytical skills and experience with social media analytics tools (e.g., Google Analytics, Facebook Insights).
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Ability to work independently and collaboratively in a fast-paced environment
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Strong organizational and time-management skills.
Preferred Qualifications:
- Graphic design skills and proficiency in tools like Adobe Creative Suite or Canva.
- Experience with video creation and editing.
- Familiarity with email marketing platforms and CRM systems.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- Flexible work arrangements.
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.