Job Title: Social Media and Content Officer/Executive
Location: London, United Kingdom
Salary: £27,000 - £33,000
About the Job:
We are looking for a creative and motivated individual to join our team as a Social Media and Content Officer/Executive. You will play a pivotal role in shaping our digital presence, driving audience engagement, and growing our brand awareness. This is an exciting opportunity to be part of a passionate charity, where your contributions will directly impact awareness of blood disorders and stem cell donations.
About the Company:
They are a purpose-driven organisation committed to making a meaningful impact in the lives of individuals and communities. Their work focuses on raising awareness and engaging with diverse audiences to support important causes. With a strong history of advocacy and outreach, they aim to inspire positive change and provide opportunities for people to contribute to a cause that makes a difference.
Qualifications:
- Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
- Strong writing, editing, and content creation skills, with an eye for creativity and attention to detail.
- Ability to create captivating visual content, with knowledge of best practices for imagery, videos, and typography in social posts.
- Experience with video creation, including storyboarding, filming, and editing.
- Basic graphic design skills using tools such as Canva, Adobe Photoshop, or similar.
- Experience with paid social advertising, including setup, optimisation, and reporting on platforms like Facebook, Instagram, and LinkedIn.
- Strong organisational skills with the ability to manage multiple campaigns and projects simultaneously.
- Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights) for performance tracking, analysis, and reporting.
- Understanding of SEO and content marketing strategies.
- Familiarity with influencer marketing and experience managing relationships with influencers and external collaborators.
- Experience in video editing or content creation is a plus.
Key Responsibilities:
Social Media Management:
- Develop, implement, and optimise social media strategies across multiple platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to enhance brand visibility and engagement.
- Create, schedule, and manage a diverse range of content (posts, stories, videos, reels) that aligns with our mission and engages both existing and new audiences.
- Monitor social media channels to interact with followers, respond to queries, and foster community growth.
- Analyse social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social, and create reports to inform future strategies.
- Execute A/B testing to determine the effectiveness of various social media campaigns and adjust strategies accordingly.
- Stay updated on social media trends, platform updates, and algorithm changes to ensure optimal engagement and visibility.
Content Creation:
- Develop engaging and high-quality content, including blogs, articles, social media posts, infographics, and videos, tailored to specific audience segments.
- Work closely with graphic designers and video editors to create visually compelling multimedia content that supports campaigns.
- Write persuasive and creative copy for marketing campaigns, emails, and other digital marketing materials that inspire action and resonate with our audience.
- Research and incorporate trending topics and industry news into content to maintain relevance and interest.
Influencer Marketing and Partnerships:
- Identify, engage, and manage relationships with influencers, brand ambassadors, and community partners to amplify our message and increase our reach.
- Develop and manage campaigns with influencers, ensuring alignment with brand guidelines and marketing goals.
- Monitor the performance of influencer campaigns, track deliverables, and measure ROI.
- Ensure influencer content complies with advertising regulations, including proper disclosure of paid partnerships.
Paid Social Campaigns:
- Plan, execute, and manage paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to support fund-raising, awareness, and engagement goals.
- Create ad copy, manage creative assets, and handle the setup of targeting, budgeting, and bidding strategies.
- Conduct ongoing optimisation of ad campaigns based on performance data to maximise return on investment.
- Monitor campaign KPIs such as CTR, CPC, and conversions, and adjust tactics to ensure objectives are met.
Collaboration and Cross-Functional Work:
- Work closely with internal teams (e.g., marketing, sales, product development) to ensure consistent messaging across all digital channels.
- Collaborate with external agencies, freelance designers, photographers, or videographers to produce high-quality content.
- Assist in the development of marketing campaign calendars, ensuring timely delivery of all social and digital content.
- Act as the social media point of contact during cross-departmental initiatives to ensure cohesion and brand consistency.
Event and Campaign Promotion:
- Support the marketing team in planning and promoting online and offline events, webinars, or charity drives through social media and digital campaigns.
- Develop marketing materials and promotional content for events, ensuring maximum outreach and attendance.
If you are interested in finding out more, please APPLY & get in touch via email - Ed Farrell @ Allegiance Technology .co .uk