Divisional Marketing Manager
FTC 10 month Contract
An exciting opportunity in Access PaySuite!
Access PaySuite is one of the youngest divisions within Access. Established in 2021 it works with over 6,000 private businesses, public sector organisations and not for profits in the UK, providing a range of payment solutions including Direct Debit, card processing, digital wallets and open banking.
PaySuite enables businesses and organisations to accept and collect payments from their customers, whether that's a monthly subscription payment, a one off donation or a collecting council tax and rents from tenants. We are a regulated business, a Bacs bureau and adhere to the highest levels of PCI DSS compliance, giving customers peace of mind that their payments are protected and customer data is secure. www.accesspaysuite.com
Over 300 people work within Access PaySuite, with 10 people sitting in the rapidly growing marketing team which you will be part of.
Role Overview:
As the Divisional Marketing Manager, you will be accountable for owning and delivering our private sector payments new business and cross-sell pipeline, to uplift our offering to the mid-market and driving up our average order value.
You will define, execute, measure and refine a creative, compelling and effective marketing strategy for generating demand to grow our private sector payment solutions.
You will own, build and run thoroughly planned and flawlessly executed high quality multi-channel inbound and outbound marketing programs, centred around customer needs and their desired business outcomes to accelerate growth in this market.
Alongside which, ensure our sales team are equipped with the right sales enablement tools, content and approach to accelerate self- generated pipeline results.
Day to day responsibilities:
- Create and execute multi-channel demand generation strategies aligned to persona's / audiences and our sales objectives to deliver the private mid-market pipeline and revenue goals.
- Construct and bring to life programs, and successfully create and roll-out impactful demand generation programs that engage and advance interest across the prospect and customer lifecycle.
- Manage inbound and outbound demand generation channels (digital advertising, email, SEO, webinars, in person events and social) with a particular focus on key sector verticals we are looking to penetrate.
- Take a KPI results driven approach to ABM using the right software tools, content and engagement and working hand in hand with New Business Sales, Sales Development and Account Management.
- Orchestrate ABM programs that engage target accounts and move them effectively through the buyer's journey, utilising tactics such as personalised experience, tailored content and insights.
- Get under the skin of our customer needs to create authentic conversationally led content programmes (supported by our payments marketing content team) that moves them through the funnel, and help speed up sales velocity.
- Work with our digital team to drive innovative CRO test & learn charters that continually optimise online and offline programs to ensure CAC is in line with ROI goals and delighting the customer with relevant journeys that drives to higher engagement.
- Continuous Improvement; always strengthening best practices while evaluating the latest B2B and ABM marketing strategies, marketing technologies, experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals.
- Analyse marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making.
- Lead Management; understand lead scoring and B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms (Marketo) and CRM systems (SFDC).
- Drive sales development and sales enablement processes and engagement.
- Support sales generated pipeline activities through recommended best in class approach.
- Collaborate with and with the support of the wider marketing team ensure sales are equipped with the right content, campaigns and tools to accelerate their pipeline performance.
- Collaborate with stakeholders - C-level, sales, digital, content and demand generation marketing, product, product marketing and customer success.
- Support and contribute to our high performance culture and team mindset.
Experience and attributes:
- A proven growth marketer with extensive experience in a demand generation role, preferably in the B2B software space and energetic about the world of technology.
- Clear expertise in sales enablement to ensure sales colleagues are fuelled and confident in generating pipeline.
- Understands and advocates the discipline of customer journey planning and mapping.
- Excellent understanding of how to analyse and optimize conversion rates across the sales and marketing funnel.
- Excellent decision-making skills to prioritise activity to drive the greatest results.
- Payment market expertise is not required but professional services experience beneficial.
- Results driven and hunger for making an impact via the combination of high performance, engagement and mindset.
- Data acquisition and management knowledge to support lead nurturing and outbound programs.
- Highly quantitative with a very strong understanding of data, analytics and its application to the customer experience.
- Support and contribute to our high performance culture and team mindset
- Skills in marketing technology and automation systems (such as Marketo, Salesforce, Google Analytics and Google Tag Manager) and ABM tools (such as DemandBase).
- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programs.