We are seeking an experienced Product Marketing Manager to lead go-to-market strategies, drive product adoption, and collaborate with product, sales, and marketing teams to fuel business growth. This role requires a skilled B2B marketer with strong strategic, analytical, and creative abilities to understand the product and convey its value effectively.
Key Responsibilities / Skills:
- Develop and execute go-to-market strategies for product launches, including positioning and messaging.
- Lead market research and competitive analysis to identify industry trends and insights.
- Collaborate with cross-functional teams to align product launches with business objectives.
- Create sales enablement tools, such as presentations, demos, and collateral.
- Manage the product lifecycle from ideation to post-launch analysis.
- Track KPIs to measure the success of product marketing efforts.
- Participate in all relevant meetings, including technical discussions.
- Add value by presenting a clear value proposition and agreed-upon messaging.
- Prepare a marketing plan and roadmap for 2025 to drive growth and market positioning.
- Extensive experience in B2B digital product marketing.
- Strong analytical and communication skills to clearly convey product value.
- Proven ability to develop and execute marketing strategies.
- Excellent project management and cross-functional collaboration skills.
- Ability to understand the details and solutions involved in hybrid roles.
- Comfortable working in a "techy" marketing environment.
Job Type: Permanent
Location: Manchester (Onsite 2 days per week)
Salary: £60,000 - £70,000 + benefits
For immediate interview confirmation, please contact Harvey Moran.