Gleeson Recruitment Group are pleased to be working with a ecommerce retailer, based in Walsall to recruit for a Performance Marketing Manager on a permanent, full time basis.
Job title: Performance Marketing Manager
Location: Walsall
Salary: Up to £50,000
Contract: Full time, permanent, hybrid once probation passed 2 days WFH
Start date: June 2024-August 2024
The role:
We are looking for successful Digital Marketing professionals to join this growing digital first business as a Performance Marketing Manager,
In this role you will be driving traffic to site and own trading across 5 ecommerce platforms. You will be responsible for the growth of these platforms through Paid, Social, Email, Affiliates and Display.
Responsibilities:
- Grow sales profitably across various channels including Paid, Social, Email, Affiliates, Display, PR, and mass media.
- Manage and strategically allocate a marketing budget in excess of £1.5m.
- Develop and execute a strategic plan to meet sales targets.
- Drive CRM activity to enhance customer retention, particularly within the B2B electrical trade sector.
- Lead and energize an in-house marketing team to deliver profitable results.
- Communicate effectively with internal and external teams on the marketing plan.
- Collaborate closely with purchasing and finance teams to support business initiatives such as selling aged stock and launching new brands/lines.
- Provide data to support better buying decisions and leverage increased trading activity.
- Foster a collaborative, ownership-driven, and accountable team environment**.**
Candidate criteria:
- Ensure team alignment with sales objectives.
- Manage product pricing to balance sales and profit, monitoring competitor pricing impacts.
- Achieve profitable sales revenue across multiple channels.
- Meet deadlines and take accountability for performance.
- Utilise data analytics tools (GA4, Looker Studio, Excel).
- Lead internal teams and coordinate with external agencies.
- Experience in B2C, D2C, and B2B online sales.
- Communicate effectively in team, project, and campaign management.
- Drive impact in domestic heating/cooling and trade electrical sectors.
- Aim for growth into a senior leadership role.
- Proficient in MS Excel for data analysis and trend identification.
- Advanced in website analytics using GA4, GTM, and Looker Studio.
- Manage PPC accounts to achieve sales and ROAS targets.
- Knowledge of SEO.
- Experience in affiliate marketing and aggressive sales growth.
- CRM and email marketing expertise for customer retention and LTV growth.
- Shopify experience is a plus.
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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