The Role: Seeking an experienced marketing proffesional to spearhead impactful marketing campaigns that resonate with diverse stakeholder groups, driving member engagement and acquisition. This role is pivotal in delivering industry-leading insights and aligning content to bolster our member engagement and acquisition initiatives. Collaborating with specialists across the business, the Marketing Manager will be a key player in our Voice department, which encompasses marketing, digital, research, campaigns, and communications.Key Responsibilities:
- Develop and sustain the brand and marketing strategy, aligning with the business plan to meet member engagement, acquisition, and communication goals.
- Craft content-led marketing campaigns, overseeing the process from development and planning to execution and performance analysis.
- Enhance lead generation and member engagement, providing expert advice on communication strategies and regular performance reporting.
- Produce compelling content assets, including reports, blogs, newsletters, and social media content.
- Collaborate with other Marketing Managers to optimise content for diverse audiences and integrate cross-channel campaigns.
- Implement keyword strategies to support SEO efforts and review campaign performance using data-driven approaches to refine content and campaign strategies.
- Maintain brand consistency across all marketing outputs and utilise digital marketing tools to maximise campaign performance and customer experience.
Ideal Candidate:
- Proven track record of managing integrated marketing campaigns and achieving commercial targets.
- An innovative thinker with a proactive approach to identifying and seizing new opportunities.
- Experience of managing multiple projects and working with various internal and external stakeholders.
- Influential communicator capable of driving innovation and process improvements.
- Creative mindset with meticulous attention to detail and a passion for innovation.
- Strong organisational and project management skills, with data-informed decision-making abilities.
- Exceptional copywriting and graphic design communication skills.
- Proficient in marketing data analysis and reporting.
- Hands-on experience with marketing automation (CMS) and CRM platforms.
- Familiarity with Google Analytics and tools like Trello, Click Dimensions, Zapier, Drift, and Hotjar is desirable.
- Ideally, experience of working with membership bodies or the Wider Public Sector
If this role is of interest, please apply ASAP with an up-to-date word version of your CV highlighting all your relevant experience or feel free to get in contact to discuss further
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