Role: Brand Marketing Manager
Location: Nottingham, UK
Salary: £40K - £45K
Our client a leading designer and manufacture of pet products based in Nottingham are recruiting for a brand marketing manager.
This role is open due to huge growth of the business. This is an exciting opportunity to join an award-winning company with over 24 employees across offices in three countries, including Nottingham, UK, Czech Republic, and South Korea.
Key Responsibilities:
- Brand Strategy and Development:
-
Develop and implement brand marketing strategies to enhance brand awareness and equity.
-
Define and maintain brand positioning, ensuring consistency across all marketing efforts and touchpoints.
- Marketing Campaigns:
-
Plan, create, and execute integrated marketing campaigns that align with business objectives and resonate with target audiences.
-
Oversee the development of marketing materials, including advertisements, social media content, email campaigns, and website content.
- Content Creation and Management:
-
Collaborate with the creative team to produce engaging and high-quality content that reflects the brand's voice and values.
-
Manage content calendars and ensure timely delivery of all marketing materials.
- Market Research and Analysis:
-
Conduct market research to understand customer needs, preferences, and trends.
-
Analyse competitive landscape and identify opportunities for differentiation and growth.
- Partnerships and Collaborations:
-
Identify and manage partnerships and collaborations with influencers, media outlets, and other relevant stakeholders.
-
Coordinate co-marketing initiatives and sponsorships to enhance brand visibility.
- Performance Monitoring and Reporting:
-
Track and analyse the performance of brand marketing campaigns, providing regular reports on key metrics such as brand awareness, engagement, and ROI.
-
Use data-driven insights to refine and optimise marketing strategies.
- Team Leadership and Collaboration:
-
Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
-
Work closely with cross-functional teams, including product development, sales, and customer service, to ensure alignment on brand initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience as a Brand Manager or in a similar role within a consumer-facing industry.
- Strong understanding of brand marketing principles and best practices.
- Excellent creative and strategic thinking abilities.
- Proficiency in digital marketing channels and tools.
- Exceptional communication, project management, and leadership skills.
- Ability to analyse data and derive actionable insights.
Preferred Skills:
- Experience in the pet products industry or a passion for dogs.
- Knowledge of ecommerce platforms such as Shopify.
- Familiarity with CRM and email marketing platforms (Klaviyo preferred).
Benefits
- Competitive salary and benefits package.
- Opportunity to work with a passionate and dedicated team.
- A dynamic and inclusive work environment.
- Career growth and development opportunities.