MARKETING MANAGER
A permanent opportunity to lead an exciting Marketing project for a leading University!
MARKETING MANAGER ROLE:
- Managing relationships with media agencies and ensuring the effective execution and optimisation of media plans and marketing campaigns
- Monitoring and evaluating the efficacy of marketing plans and campaigns, delivering weekly and monthly reports to senior management and stakeholders
- Contributing to the School's marketing strategies by gathering market intelligence and assisting the Associate Head of Marketing, Recruitment, and Admissions in developing a comprehensive campaign strategy and plan
- Creating content corresponding to a range of delivery channels including organic social media, blogs, event collateral, website, videos, etc
- Utilising CRM and data analytics tools to develop targeted email campaigns and communications in collaboration with the recruitment team
- Coordinating with a wide array of suppliers for third-party advertising and content creation, including referencing portals and specialised higher education websites, printed publications and other multimedia channels
- Utilising a mix of traditional and digital marketing channels to reach prospective students, educational institutions, and key stakeholders, including email campaigns, social media, and targeted advertising
- Leading market research initiatives to identify trends, competitive insights, and emerging opportunities within the management education and higher education landscape
- Supporting with Open Days and student recruitment events both on and off-campus as needed, which may involve occasional work beyond regular hours
MARKETING MANAGER ESSENTIALS:
- Minimum 12 months working in a marketing agency
- Experience providing support and leading marketing campaigns
- Excellent communication skills and attention to detail
If you feel that you fit the above criteria then please apply today by submitting your CV to us. Please note due to the high volume of applications that we receive only successful applicants will be contacted.
For information on how we process personal information please refer to our website:
How We Use Your Personal Information
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At Australasian Recruitment Company we are committed to an Equal Opportunities policy and make employment decisions by matching business needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities) gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.