Reed Business Support in Cambridge is partnering with a historic tourist attraction, steeped in nostalgia and charm. Their mission is to provide an unforgettable experience for visitors of all ages.
They are currently seeking a Marketing Executive to join their team. You will play a pivotal role in promoting their attraction, driving visitor engagement and enhancing their brand presence. You'll collaborate with cross-functional teams to create compelling marketing campaigns that resonate with their audience.
Responsibilities:
- Develop and execute marketing strategies to increase footfall, ticket sales, and membership subscriptions
- Manage digital channels (website, social media, email marketing) to communicate upcoming events, special offers and historical insights
- Collaborate with other team members to create visually appealing promotional materials
- Conduct market research to identify trends, competitor activities and visitor preferences
- Coordinate advertising campaigns, both online and offline
- Monitor and analyse campaign performance metrics, adjusting strategies as needed
- Cultivate relationships with local businesses, tourism boards and community partners
- Organise promotional events, workshops and themed experiences
- Ensure consistent branding across all touchpoints
Qualifications:
- Proven experience in marketing, preferably within the leisure, tourism, or heritage sector
- Strong communication skills and a creative mindset
- Proficiency in digital marketing tools and platforms
- Passion for preserving history and engaging audiences
This is a really exciting opportunity for a unique and fun company, if you feel you have the right skills for the role please apply today.