Job Title: Marketing Executive
Location: Brighton, UK
Job Type: Full-Time
About Us:
My client are seeking a talented and results-driven Marketing Executive to join our growing team. As a key player in our marketing department, you'll be responsible for developing and executing creative campaigns that boost brand awareness, engage target audiences, and drive business growth.
Key Responsibilities:
- Campaign Management: Plan, create, and execute multi-channel marketing campaigns (digital, social, email, SEO/SEM, content, etc.) to drive traffic, engagement, and conversion.
- Content Creation: Collaborate with the creative team to produce engaging marketing materials, including blogs, social media posts, newsletters, and promotional content.
- Social Media Management: Manage social media platforms, create engaging content, and track performance metrics to increase brand visibility and follower engagement.
- Email Marketing: Develop and execute email campaigns, including newsletters, promotions, and lead nurturing initiatives.
- Market Research: Conduct research to understand industry trends, customer needs, and competitors to inform marketing strategies.
- Analytics & Reporting: Monitor and report on campaign performance, using tools like Google Analytics, to identify areas for improvement and optimise strategies.
- Collaborative Projects: Work closely with sales, product development, and external agencies to align marketing strategies with business objectives.
- Brand Development: Support the development and consistent execution of the company's brand identity across all channels.
Key Requirements:
- Experience: At least 1 year of experience in a marketing role, preferably in digital marketing, advertising, or related fields.
- Skills: Strong understanding of social media platforms, SEO/SEM strategies, and digital marketing tools (e.g., Google Analytics, Mailchimp, WordPress, or similar).
- Communication: Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Project Management: Strong organisational and time management skills, with the ability to manage multiple projects and deadlines.
- Education: A degree in Marketing, Communications, Business, or a related field is preferred.