My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.
This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.
Responsibilities:
- Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands
- Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms
- Produce creative social assets from idea through to visual execution
- Influencer research and liaison on gifted and paid posts
- Develop relationships with brand ambassadors, negotiate fees and manage budgets
- Attendance/coordination of influencer events
- Manage the full life cycle of paid social campaigns
- Market trend and audience research, creating social ads and formatting, campaign planning etc
- Reporting and post campaign analysis market/trend research
- Write content for the group's websites and blogs, plus press releases where necessary
- Managing and analyse paid search/PPC
- Implement website updates where necessary
- Liaising with the UK sales team regularly
- Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links
- Have an involvement in producing creative visual assets from idea through to visual execution including POS
- Liaise with 3rd party agencies on a regular basis
- Where relevant support growing overseas distribution through tailored territory support
- Research and production of photoshoots to support seasonal launches including model and still life shoots
- Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment
- Ad hoc digital projects supporting the marketing & digital manager