An exciting opportunity awaits for a marketing expert with a passion for sports and retail. The company is searching for a dynamic Trade Marketing Manager to elevate their brand. In this role, the Trade Marketing Manager will craft and launch creative marketing strategies that drive customer engagement, boost sales, and enhance brand presence with wholesale partners.
Key Responsibilities:
- Drive the Action: Develop and execute innovative retail marketing strategies that attract customers and increase sales at wholesale accounts and own stores.
- Team Up for Success: Collaborate with cross-functional teams and wholesale partners to create eye-catching in-store displays and memorable retail campaigns.
- Know the Audience: Conduct market research to understand consumer behavior, identify trends, and analyze the competition.
- Launch with Impact: Plan and implement seasonal and new product launches with clear communication and exciting promotions.
- Create Awesome Content: Manage the production of marketing materials, including signage, displays, digital content, and promotional assets.
- Go Digital: Oversee digital marketing efforts, including social media campaigns and email marketing, to drive both online and in-store traffic.
- Optimize & Innovate: Analyze sales data and customer insights to fine-tune marketing strategies and enhance campaign performance.
Qualifications and Skills:
- Proven experience as a Trade Marketing Manager or in a similar role.
- Strong understanding of retail operations, merchandising, and consumer behavior.
- Excellent strategic thinking and analytical skills.
- A creative mindset with the ability to develop fresh and effective marketing campaigns.
- Strong project management skills, capable of juggling multiple tasks and meeting deadlines.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Familiarity with retail software and analytics tools.
- A degree in Marketing, Business, or a related field.
- A passion for sports and retail, with a customer-first mentality.
Apply today to find out more!
BBBH31489