Charity People is delighted to be partnering with My Life Films to recruit for a Head of Marketing and Communications to join their small team in a critical role.
An award winning charity, My Life Films uses film and TV to enrich and support the lives of people affected by dementia. Known for their life story film service and for My Life TV, a specialist on demand streaming service with curated content designed to improve wellbeing, the organisation's programming is designed to enable people living with dementia to feel stimulated and connected to the world, improving their mental health and supporting their essential care.
As Head of Marketing and Communications you will lead marketing activity across the organisation as a whole, with a particular focus on helping to significantly scale up awareness, reach and impact of My Life TV in professional care settings.
Head of Marketing and Communications
Contract: Two year fixed term contract
Hours: The role is offered on a full time (37.5 hours per week) or four day a week basis with flexible working patterns also considered
Salary: £40,000 to £42,000 per annum
Location: Hybrid - the role is home based with two days per week in the London office (currently in Richmond but will be moving to Central London in January 2025)
Closing date for applications: Applications are being considered on an ongoing basis
Specifically designed to support the cognitive needs of people living with dementia, My Life TV can be used by individuals and their families at home as well as in care homes. As Head of Marketing, you will lead on the implementation of marketing strategies that contribute to Care Home-facing activity as well as broader strategic plans. With ambitious growth targets, marketing activity will be focused around increasing channel subscribers and building long-term relationships with care homes.
Main responsibilities within the role will include:
- Creating a well-defined and focused marketing plan to enable the effective delivery of organisational vision and strategy for growth
- Effectively implementing all marketing activities, with a particular focus on executing B2B campaigns to encourage growth in care home subscriptions to My Life TV
- Ensuring brand proposition and positioning for My Life TV is clear, consistent and effective
- Oversight of all external communications for the charity, including Press & PR, content creation and management of our social media channels, email marketing, updating and managing our website and all marketing collateral as needed
- Participating in industry events and marketing activities including care home shows, learning events, or conferences
- Working with the Business Development Manager to implement a customer experience journey from lead generation through to the onboarding stage
- Working with the Head of Content to ensure customer service support builds excellent customer relationships, and there is a positive ongoing customer experience
- Working with the Fundraising Lead to ensure communications with funders, corporates and other charity partners is aligned with broader marketing activities
- Ensuring strong identity and brand alignment across the organisation
- Effective management of the marketing budget
- Effectively sourcing and managing freelancers, sub-contractors and other service providers as needed
This role will suit individuals with a blend of skills and experience including the ability to work both strategically and operationally within a small team with an entrepreneurial spirit. We'd love to hear from people with the following skills and experience:
- Multi-disciplinary marketing experience across a range of disciplines e.g. digital marketing, comms & PR, direct marketing etc. You don't have to be an expert in all - but understand how they work together to deliver a strategy
- Experience building a marketing strategy, and implementing the necessary systems and processes to enable its effective delivery
- A strong track record of delivering effective multi-channel campaigns, working to fixed timelines and budgets
- Excellent written and oral communication skills including the ability to write compelling copy for a range of different audiences - the care market, partner organisations in the dementia field, and the wider public
- Strong team player - able to work effectively within a small multi-disciplinary team
- Excellent IT skills, ideally including previous experience using sales CRM software such as Monday.com or similar
- Strong people skills, with an ability to relate positively to, and engage with a wide range of people
- Experience working alongside business development teams to make sure the marketing and sales processes are aligned
- Ideally you would have experience working in a B2B context, a start-up environment or in a similar context to the care sector
The team at My Life Films is passionate, empathetic and works with integrity. If that sounds like you, you are encouraged to apply even if your experience doesn't precisely match the job description. The organisation is also open to requests for part-time work and will facilitate this wherever they can.
If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.
Charity People and actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.