I am recruiting for a Head of Growth who will play a pivotal role in leading a team to drive web traffic, generate leads and create opportunities. You will be responsible for driving the effectiveness and efficiency of the companies marketing efforts by implementing data-driven strategies and optimising marketing campaigns. The role of Head of Growth will require you to have excellent hands on experience and knowledge of large PPC campaigns and budgets but also a solid understand of it's strategy, alongside SEO and Email Automation.
Key Duties:
- * Design, build and communicate a comprehensive growth marketing plan
- * Taking ownership of the customer acquisition channels- Paid, Paid social, SEO, display ads, affiliate marketing etc
- * Own and improve the conversation rates from prospect to customer
- * Understanding user behaviour and marketing trends with the Marketing Optimisation Manager
- * Identify and rest growth levers, analyse results and scale initiatives
- * Support the Group Marketing Director in the Group Strategy
- * Maintaining a min 3-month rolling plan of campaigns
- * LIasing with the groups various internal and external experts
- * Ensuring 3rd party agencies are effective
- * Develop a culture of collaboration and innovation within the team
What we need from you:
- * 10 years in Growth Marketing
- * Proven experience of being hands on with PPC and doing the strategy
- * Proven ability to manage large PPC campaigns- of £100pcm preferably
- * Excellent SEO knowledge
- * Excellent Automation experience
- * Highly familiar with Hubspot
- * Commercially focussed
- * Strong analytical skills
- * Excellent presentation skills
- * Past management experience
- * Meticulous attention to detail
- * Strong Microsoft Office Suite
This is a hybrid role of 2/3 days in the office a week so you must have access to a car and a full driving license. If you would like to apply for the role of Head of Growth and think you have the relevant experience then please apply ASAP.