Barnes Roffe Recruitment has partnered with a highly prestigious group of companies in their search for an experienced Marketing Manager.
As Marketing Manager, you will lead and inspire the in-house marketing team across a diverse group of businesses. Reporting to the Group Marketing Director, you'll have the exciting challenge of creating multi-channel campaigns to build brand awareness, drive direct sales, and generate leads across various business entities. This role blends digital marketing expertise with strategic leadership and stakeholder collaboration, making it ideal for a candidate who excels at balancing creative and analytical approaches.
Key Responsibilities:
- Lead and motivate the marketing team to execute campaigns that meet business objectives and maximise impact.
- Strategically allocate resources to optimise campaign reach and ROI.
- Develop tailored marketing strategies across digital and traditional channels for diverse business needs.
- Use creative and analytical skills to drive brand awareness, sales, and lead generation.
- Conduct data analysis, provide insights, and manage projects to support campaign optimisation.
- Serve as the main stakeholder liaison, ensuring aligned strategies and clear communication.
- Maintain a unified marketing calendar, coordinating team efforts for seamless campaign execution.
- Guide the team in creating engaging campaigns with measurable results.
- Monitor and adjust strategies based on performance data.
- Report insights and strategic recommendations to the Group Marketing Director.
Key Skills & Experience:
- 3+ years experience managing a marketing team
- Strong understanding of multi-channel marketing strategies
- Skilled in Microsoft Office programs for planning, analysis, and communication.
- Web-savvy with a strong understanding of digital marketing channels
- A balance between creative and analytical skills, with the ability to adapt to diverse campaign requirements.
- Exposure to basic website development using platforms like WordPress or similar is preferable
- Willingness to embrace a varied and demanding workload
Qualifications:
- Proven track record in digital marketing and team management; a degree is not required but is advantageous.
This is an excellent opportunity for a marketing professional to play a pivotal part in the overall success of the group. You will be joining a highly successful business that employ an incredibly motivated team of employees where career growth is actively encouraged.