Central Employment are delighted to be working with a leading Digital Marketing and Creative agency baaed near Newcastle, as they look to appoint an additional SEO Specialist.
SEO Specialist profile:
The ideal candidate should have a strong understanding of the search engine landscape, with the ability to develop and implement effective campaigns, as well as drive link-building initiatives to improve organic search rankings.
Responsibilities:
- Build and maintain strong relationships with clients, understanding their needs, and delivering tailored SEM strategies to achieve their goals and drive results
- Plan, execute and monitor SEM campaigns across various search engines and platforms (e.g. Google Ads, Bing Ads, etc.)
- Conduct keyword research and analysis to identify relevant search terms and opportunities for optimisation
- Optimise ad copy and landing pages for maximum click-through and conversion rates
- Develop link-building strategies and tactics to increase the number of high-quality links pointing to our website
- Build relationships with relevant publishers, bloggers, and other webmasters to secure backlinks
- Perform link audits and analysis to identify and resolve potential issues with client link profiles
- Conduct regular audits of our website to identify technical issues that may affect search engine rankings
- Develop and implement strategies for optimising website structure, page speed, and other technical aspects of SEO
- Work with developers to ensure that website code is optimised for search engines and that best practices are followed
- Monitor website performance metrics and use data to make data-driven decisions
- Stay up-to-date with the latest trends and best practices in technical SEO and search engine algorithms
- Collaborate with other members of the marketing team to integrate multi-disciplinary initiatives with other marketing channels (e.g. social media, content marketing, etc.)
Our ideal candidate will have:
The SEO Specialist will have circa 3 years' experience ideally within an agency environment, to join a well-rounded team that values a can-do attitude and delivery of high-quality work.
Essential experience:
- Experience in SEM, SEO and link building
- Experience in a client facing role
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Experience with SEO tools such as Screaming Frog, Moz, SEMrush, and Google Analytics
- Knowledge of HTML, CSS, and other web development technologies is a plus
- Google Ads and Bing Ads, certification is a plus