Overview
Award-winning employee engagement agency, Sequel Group, is looking for a marketing executive to join its busy team. Flexible 15 hours a week, with once a week in our office near Liverpool Street. Permanent role with benefits including employee ownership scheme, generous holiday allowance, CSR (volunteer) days, and interesting work with the opportunity to share your experience, ideas and skills.
About you:
You are proactive and creative and will play a pivotal role in shaping and executing our marketing plan to enhance and extend our brand presence as leaders in our industry. You will have a relevant background of 5 years or more in a similar role and proven skills in digital marketing. You're confident, self-motivated, and a great team player who quickly gets under the skin of an organisation and its culture.
Key Responsibilities
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To develop and maintain a content planning calendar for Sequel's social channels including the website, LinkedIn and Instagram
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Manage the execution of social media strategy including:
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Website - plan and manage fresh content updates.
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Social media channels - strategy, management, and optimisation.
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Email campaigns.
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Article and blog writing.
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Ensure content links and aligns to the pillars, products and services featured on the website
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Measure the impact of marketing campaigns
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Make recommendations for the evolution of social content so that it enhances Sequel's reach and reputation
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Weekly update on potential incoming leads such as interaction with, and traffic on, social channels
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Provide a monthly report on the effectiveness of each of our social channels, with agreed key metrics and recommendations to improve (including rankings); and the effectiveness of turning leads into opportunities.
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Maintain marketing database
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Manage the pipeline of new leads, qualifying and focusing on those leads rated 4 and 5, and liaising with the Business Development Director and Project Managers on progress/action.
What We Offer
- Competitive salary and benefits package
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- The chance to make a significant impact on Sequel's growth and success
Requirements
- Proven background in digital marketing and content strategy
- Strong understanding of social media management and optimisation
- Excellent writing and communication skills
- Ability to analyse data and generate actionable insights
- Experience with lead management and CRM systems is a plus