Your new company
Hays are working with a reputable business in Shrewsbury who are looking to appoint a Product Specialist on a permanent basis. This is an exciting role with room for growth. This role is responsible for ensuring that product brands represent value to the market - leading the creation of effective sales collateral, including imagery and communications to support various marketing channels and sales campaigns, and the management of on-brand product packaging and labelling.
Your new role
As a Product Specialist your role will involve:
- Ensure products are correctly described and positioned in outward facing channels such as website, catalogue, and amazon.
- Ensure all supporting content such as product training material and literature is accurate.
- Update and review product information and pricing.
- Conduct competitor analysis and benchmarking and ensure active monitoring of competitor promotional activity and product developments in the cleaning & janitorial market and amazon marketplace.
- Implement product trials - creating trial packs (to include samples, instructions for use and questionnaires), liaising with selected customers and consolidating feedback.
- Responsible for the product showroom, ensuring all products and displays are up to date and neatly showcased.
- Own the Product Training schedule for sales and marketing staff, ensure consistent training relevant to campaigns and product portfolios.
- Develop core relationships with suppliers to schedule staff training, and update on existing product lines ensuring all information is correct on outward-facing channels.
- Manage Amazon through optimizing product listings, ad campaigns, adding new listings.
- Work with marketing communications on campaigns to ensure all product pricing, positioning and product messaging is correct and competitive in line with the market.
- Contribution to external tender submissions - hold responsibility for coding up like-for-like products in line with specifications outlined by tenders.
- Act in accordance with company work ethic, standards and protocol set out in the Company manual
What you'll need to succeed
- Experience and understanding of the measurement and review of product category profitability and performance.
- Degree educated ideally within Marketing
- A marketing qualification is desirable not essential.
- Experience and understanding of product campaigns and the review and measure of campaign success.
- Experience working with ERP and CRM Systems - SAP -desirable.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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